Transforming events at the Palais des congrès de Montréal


Challenging times call for creative solutions. And in the meetings and events space, the most valuable solutions help organizers reinvent their strategies to bring people together.

Venues play a critical role in bringing these solutions to the market. A case in point is the Palais des congrès de Montreal, which has spent much of the pandemic collaborating with local creatives, innovators, and tech specialists to breathe new life into in-person and hybrid events.

The Palais’s solutions have taken many forms. Most recently, the venue paired with Yulism to develop a training program that “enables planners to go beyond simply adapting their events for a post-COVID-19 world, and instead empower them to totally transform them.

“The Palais is more than a convention centre; it is also a solutions centre, and the personalized training being offered here speaks firmly to our commitment to innovation,” notes Robert Mercure, President and CEO of Palais des congrès.

The course, which is currently being offered in French-only, includes 10 hours of on-one-on coaching over six weeks. It includes tips and strategies over a number of topics, including event planning and delivery strategies, business models and trending funding solutions, optimizing an event’s impact, and discovering new ways to “spark meaningful human collisions,” as per Yulism’s company mission.

“We are delighted to be working alongside the Palais de congrès de Montréal on rendering events more resilient for the future. Clearly, this is no longer strictly a technological exercise, but increasingly more about strategy, business models and the participant experience,” says Stéphane Martel, Founder and CEO of Yulism. “By combining our strengths, the Palais and Yulism are looking to stimulate the process of having event organizers pool together their experiences and using the outcomes to tangibly help restart business events.”

“By launching this innovative program, the Palais des congrès de Montréal is providing an events industry that is being forced to reinvent itself with tangible support,” Mercure adds.

This program is the latest in the Palais’ line of event planning initiatives. In fall 2020, the venue launched is CITE Event Technology Centre, an in-house events lab dedicated to matching meeting and event organizers with “affordable solutions from Montréal’s best and brightest.” The program is home to a number of innovative organizations offering products, services, and technologies to “liven” up in-person, virtual, and hybrid events.

In addition to CITE, the Palais has also invested in several cutting-edge production studios under its Palais Média Propulsion initiative. The studios are outfitted with in-house technologies and teams to support live recording, podcasting, streaming, social media content generation, and other digital services.

Bringing people together has been difficult during the pandemic, to say the least. The upside is that venues like the Palais are taking the lead in developing the spaces, resources, and talent needed to help the meeting and events community bounce back.

Register for Palais des congrès de Montreal and Yulism’s new course and discover how the Palais can transform your event.

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