Social Media & Technology

  • Brain Science: Unlocking Creativity

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      For the past decade I have been presenting a speaking session called “The Pink Poodle Theory”, which is essentially the “aha moment” of when I discovered that my brain was curating and creating trend forward event designs, quietly while I worked and slept. In my session I speak about how pinterest and other algorithm driven platforms are killing our creativity by taking us on a “see more like this” source path, a path that enables “copycat” creativity. And now,…

  • AV Tech Redefining Event Engagement

    tech event

      In the dynamic landscape of event planning, the integration of cutting-edge audio/visual (A/V) technology has emerged as a transformative force, reshaping the way audiences engage and interact during events. As we navigate an era where virtual and hybrid events have become the norm, understanding the profound impact of A/V technology on event engagement is important for communicators, event planners, and businesses alike. Unveiling the Evolution of A/V Technology The journey of A/V technology from basic sound systems to sophisticated…

  • The Power of VR and Augmented Reality

    VR

      In the dynamic realm of event planning, cutting-edge technologies have emerged as a transformative force. Virtual reality (VR) and augmented reality (AR) are two such innovations that have garnered attention in the event industry. These technologies are reshaping the landscape of events, ushering in immersive experiences, enhanced promotional strategies, and heightened attendee engagement. In this article, we explore the impact of VR and AR on event planning, outlining how they elevate corporate events to be more captivating, interactive, and…

  • Choosing a Cloud Provider

      For businesses, cloud computing has become a necessary tool to stay operational, agile and competitive. Cloud computing works on a shared service model, which means that both the user – in this case, businesses – and cloud service providers share a certain level of responsibility to one another. Because of this shared responsibility, there are inherent advantages and potential disadvantages that need to be considered before committing to one (or several) providers. Background It is important to point out…

  • Top 10 Exciting Event Technologies

      If you’re planning an event, you’ll want to make sure you’re using the latest and greatest event technologies. These hot trends can make your event more exciting and engaging for attendees and give you the creative edge on your competitors. Here are 10 of the most exciting new event technologies to inspire your next event: 1. Holographic Displays Stand out from the crowd and make your brand stand for something in a world where competition is tough. With 3D…

  • The Great Comeback of Live Events

      In the darkest days of COVID, event organizers had no choice but to take their gatherings online. A host of new virtual event platforms arose, and there were questions as to whether anyone would ever go back to in-person events. However this year we saw a resurgence in live events that exceeded all expectations. It seems event organizers, and attendees too, can’t wait to get back to meeting in-person. Late in 2021 we saw trailblazers like Salesforce host their…

  • Stories: the Secret to Social Media Success

    by Victoria Alves Bob Burg, author of Endless Referrals, famously said, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” Although these words were first said in 1994, with the dawn of social media and the ever-increasing amount of people spending their time and posting their lives online, these words ring true more now than ever. So how do we get people to know, like, and trust us? We…

  • Leveraging Technology

      2022 is ramping up with many eager to see a return to in-person events. Most are also leveraging the widespread improvements in technology and increased digital dexterity on the attendee side. This new digital confidence is unlocking the potential for wider reach, stronger networks and longer, more meaningful conversations. It’s also helping the events industry feel positive about its future and building confidence in creating impactful and measurable hybrid experiences. Many have taken on the challenge of merging digital…

  • Why You Need an Event Technologist

      Even before the pandemic and the monumental shift to virtual, digital and now hybrid events, the role of event technologist has been a key part of making events a success. Having a dedicated event technologist on board gives event organizers a chance to focus on what they do best. By doing so, event technologists can facilitate their career advancement, improve ROI and create better meeting experiences for all concerned. For planners seeking strategic, higher level roles within their organizations,…

  • Five LinkedIn Profile Tips for Meeting Planners

    In 2020, during the meetings’ industry’s largest crisis to date, LinkedIn saw a massive spike in new users, and content creation on LinkedIn rose 60 per cent. This social and professional media platform is not only growing in popularity for job seekers, but it’s become one of the best platforms for you to project your personal brand and share your thought leadership. If you are a corporate meeting professional, there’s no better social media platform than LinkedIn to connect with…

Venue & Supplier Profiles