Artificial intelligence has moved from buzzword to backstage crew member. It’s already working behind the scenes at conferences, trade shows, corporate gatherings, and marketing activations around the world. For event planners and marketing teams, this is one of the most exciting shifts our industry has seen in years – a chance to spend less time on repetitive tasks and more time crafting experiences people love. So where does AI actually make a difference? Let’s break it down across the…
by Angela Zaltsman There is no escaping AI and evolving technology. Artificial intelligence is not something on the horizon—it is already embedded in our everyday lives. From AI-generated answers appearing at the top of online searches to personalized social media feeds shaped by algorithms, we interact with AI constantly often without realizing it. Given this reality, when it comes to meetings and events, the question is no longer if AI should be used, but how it should be integrated thoughtfully…
When planning your next event, it’s a no-brainer to hire a videographer to capture the highlights. But have you thought about hiring a director to ensure the video truly serves your needs? A director’s role is to guide the vision, making sure every important aspect of your event is covered, and the final product works for all its intended purposes. Plan for Usage Beyond the Event Before the cameras roll, think about how the video will be used in…
For the past decade I have been presenting a speaking session called “The Pink Poodle Theory”, which is essentially the “aha moment” of when I discovered that my brain was curating and creating trend forward event designs, quietly while I worked and slept. In my session I speak about how pinterest and other algorithm driven platforms are killing our creativity by taking us on a “see more like this” source path, a path that enables “copycat” creativity. And now,…
In the dynamic landscape of event planning, the integration of cutting-edge audio/visual (A/V) technology has emerged as a transformative force, reshaping the way audiences engage and interact during events. As we navigate an era where virtual and hybrid events have become the norm, understanding the profound impact of A/V technology on event engagement is important for communicators, event planners, and businesses alike. Unveiling the Evolution of A/V Technology The journey of A/V technology from basic sound systems to sophisticated…
In the dynamic realm of event planning, cutting-edge technologies have emerged as a transformative force. Virtual reality (VR) and augmented reality (AR) are two such innovations that have garnered attention in the event industry. These technologies are reshaping the landscape of events, ushering in immersive experiences, enhanced promotional strategies, and heightened attendee engagement. In this article, we explore the impact of VR and AR on event planning, outlining how they elevate corporate events to be more captivating, interactive, and…
For businesses, cloud computing has become a necessary tool to stay operational, agile and competitive. Cloud computing works on a shared service model, which means that both the user – in this case, businesses – and cloud service providers share a certain level of responsibility to one another. Because of this shared responsibility, there are inherent advantages and potential disadvantages that need to be considered before committing to one (or several) providers. Background It is important to point out…
If you’re planning an event, you’ll want to make sure you’re using the latest and greatest event technologies. These hot trends can make your event more exciting and engaging for attendees and give you the creative edge on your competitors. Here are 10 of the most exciting new event technologies to inspire your next event: 1. Holographic Displays Stand out from the crowd and make your brand stand for something in a world where competition is tough. With 3D…
In the darkest days of COVID, event organizers had no choice but to take their gatherings online. A host of new virtual event platforms arose, and there were questions as to whether anyone would ever go back to in-person events. However this year we saw a resurgence in live events that exceeded all expectations. It seems event organizers, and attendees too, can’t wait to get back to meeting in-person. Late in 2021 we saw trailblazers like Salesforce host their…
by Victoria Alves Bob Burg, author of Endless Referrals, famously said, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” Although these words were first said in 1994, with the dawn of social media and the ever-increasing amount of people spending their time and posting their lives online, these words ring true more now than ever. So how do we get people to know, like, and trust us? We…
