Social Media & Technology

Choosing a Cloud Provider

2023/01/26

For businesses, cloud computing has become a necessary tool to stay operational, agile and competitive. Cloud computing works on a shared service model, which means that both the user – in this case, businesses – and cloud service providers share a certain level of responsibility to one another. Because of this shared responsibility, there are inherent advantages and potential disadvantages that need to be considered before committing to one (or several) providers. Background It is important to point out…
Top 10 Exciting Event Technologies

2022/11/04

If you’re planning an event, you’ll want to make sure you’re using the latest and greatest event technologies. These hot trends can make your event more exciting and engaging for attendees and give you the creative edge on your competitors. Here are 10 of the most exciting new event technologies to inspire your next event: 1. Holographic Displays Stand out from the crowd and make your brand stand for something in a world where competition is tough. With 3D…
The Great Comeback of Live Events

2022/07/29

In the darkest days of COVID, event organizers had no choice but to take their gatherings online. A host of new virtual event platforms arose, and there were questions as to whether anyone would ever go back to in-person events. However this year we saw a resurgence in live events that exceeded all expectations. It seems event organizers, and attendees too, can’t wait to get back to meeting in-person. Late in 2021 we saw trailblazers like Salesforce host their…
Stories: the Secret to Social Media Success

2022/06/16

by Victoria Alves Bob Burg, author of Endless Referrals, famously said, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” Although these words were first said in 1994, with the dawn of social media and the ever-increasing amount of people spending their time and posting their lives online, these words ring true more now than ever. So how do we get people to know, like, and trust us? We…
Leveraging Technology

2022/05/05

2022 is ramping up with many eager to see a return to in-person events. Most are also leveraging the widespread improvements in technology and increased digital dexterity on the attendee side. This new digital confidence is unlocking the potential for wider reach, stronger networks and longer, more meaningful conversations. It’s also helping the events industry feel positive about its future and building confidence in creating impactful and measurable hybrid experiences. Many have taken on the challenge of merging digital…
Why You Need an Event Technologist

2022/01/14

Even before the pandemic and the monumental shift to virtual, digital and now hybrid events, the role of event technologist has been a key part of making events a success. Having a dedicated event technologist on board gives event organizers a chance to focus on what they do best. By doing so, event technologists can facilitate their career advancement, improve ROI and create better meeting experiences for all concerned. For planners seeking strategic, higher level roles within their organizations,…
Five LinkedIn Profile Tips for Meeting Planners

2021/10/04

In 2020, during the meetings’ industry’s largest crisis to date, LinkedIn saw a massive spike in new users, and content creation on LinkedIn rose 60 per cent. This social and professional media platform is not only growing in popularity for job seekers, but it’s become one of the best platforms for you to project your personal brand and share your thought leadership. If you are a corporate meeting professional, there’s no better social media platform than LinkedIn to connect with…
How to Leverage Technology to Simplify your Hybrid Event Production

2021/08/23

A recently published study by EventMB found an overwhelming majority of event organizers (81 per cent) believe they have to design and execute separate, dedicated experiences for in-person and remote audiences when hosting a hybrid event. Fortunately, with the right production technology and expertise, you don’t have to plan two separate events when going hybrid. Here’s how. Focus on Content Hybrid formats allow you to produce one event with two outputs. Take Apple’s annual Worldwide Developers Conference. The five-day event…
Mobile Event Apps: How to Choose the Right One

2020/06/22

Mobile event apps are almost expected today and will become even more important as face-to-face exhibitions resume. But with so many offering similar features, how do you decide which is the best one? While research shows cost is the biggest determining factor for organizers when selecting an event app, it shouldn’t be the only one. Here’s what you need to consider. 1. Functionality. Establish what you require and then find out if the app provides it. What you need will…
The Times, They Are a-Changing — Again

2018/10/19

This is the first of three articles exploring changing landscape of technology and the corporate meetings and events industry. The iconic line from the 1960s Bob Dylan song “The times they are a changing” seems to be a common refrain every decade or so, and in the intervening half-century since that song was composed, the times have thoroughly changed. We have seen generations of technology race by. We went from records to cassettes to CDs to iPods to music streaming…

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