Industry Research

  • Industry Still Falling Short on DEI

    2022/11/03

    DEI

      There is widespread dissatisfaction among event professionals, minority groups, and women when it comes to diversity, equity and inclusion (DEI), according to the Events Industry Council’s 2022 Equity Benchmarking Study. While there is an ever-growing awareness and commitment toward equity, survey scores indicate DEI efforts are largely in principal but not in practice. There is an urgent need for organizations to advance their DEI structures, policies, and initiatives to deliver measurable change. “It’s crucial that we champion inclusivity in our…

  • Election 2021: How the Parties Compare on Issues that Affect Events Professionals

    2021/09/07

    The countdown is on until Canada’s federal election — the first-ever held during a pandemic. Where do the parties stand on key issues that may affect meetings and events professionals? Here’s a breakdown (as of Sept. 7) of each platform, as it relates to the industry. Canadians can cast their vote Sept. 20. Advancing polling begins Sept. 10. Bloc Québécois The Bloc has called for a study of the impact of bankruptcies on small and medium-sized businesses, and would like…

  • Beyond Event Planning: A New Approach to Experiential Design

    2019/01/09

    Experiential Design is not new. In fact, we have been doing it for thousands of years. Each time tribes gathered together to celebrate, or travelled to meet, converse and trade, experiences were intentionally designed and history was written. We have connected through ritual, regalia, food, storytelling, performance, pageantry and entertainment all designed to drive emotive human responses. From caves to castles, these connections built and overturned empires and changed the course of history as participants enjoyed spectacles of shared art,…

  • Mindful Planning: Minimizing cognitive fatigue in event design

    2018/09/05

    By Ben Moorsom Sleeplessness. Overeating. The pace of change. The stress of everyday life. Information overload. It all contributes to fatigue. Fatigue is the collateral damage of our time. Whether chronic or non-chronic, most of us have experienced it. So how do we design events that optimize energy and minimize physical and cognitive fatigue? The Cognitive Quotient First you need to understand what it is. When we say fatigue, we really mean brain-tired cognitive fatigue. Imagine your brain is a glass…

  • MPI’s spring 2018 edition of Meetings Outlook report now available

    2018/05/03

    Meeting Professionals International has published the 2018 spring edition of Meetings Outlook. According to the report, a healthy, stable business landscape sees industry professionals focusing on cultivating the entire meeting experience, with an emphasis on enhancing interaction and immersion. Key findings include the following: 46.2 per cent of respondents expect their business to be affected by the recent cuts to third-party planner commissions by several hotel companies, suggesting concern from numerous parts of the industry, not just third-party planners.  75…

  • MPI Winter 2018 edition of Meetings Outlook Report now available

    2018/02/02

    Meeting Professionals International (MPI) has published its Meetings Outlook, 2018 Winter Edition. The latest installment of the quarterly report indicates planners are reporting an increased focus on personalizing the user experience through technology and data collection in a landscape of continued growth—and an increase in the perceived value of face-to-face meetings. Key findings include the following: Despite slightly more people expressing pessimism about meetings and events one year after the U.S. presidential election, the overall statistical finding of respondents’ professional…

  • Meetings industry forecast: Hot topics and trends for Canadian meetings in 2018

    2018/01/29

    By Yma Sherry A few weeks back, American Express Meetings & Events released the highly anticipated 2018 Global Meetings & Events Forecast. Now in its seventh edition, the Forecast aims to help meeting professionals and executives strategically direct and make effective use of their meeting investment to demonstrate the value of managed corporate meetings programs. Looking ahead to 2018, the meetings and events industry is thriving. We’re seeing steady and increasing investment driven by increased competition for global market share,…

  • MPI’s Spring 2017 Meetings Outlook Report now available

    2017/05/04

    Meeting Professionals International (MPI) has published its Meetings Outlook, 2017 Spring Edition. The latest installment of the quarterly report shows the forecast for business conditions and budgets continues to improve at a healthy rate. It also reveals how audiovisual partners have an increasingly powerful role in the outcome of successful events, while planners are driven to focus more on myriad aspects of contingency planning. Key findings include the following: 69 per cent of respondents predict favorable business conditions—up 11 per…

  • Research into millennials backed by meetings industry

    2017/01/30

    Imago Venues’ research “Is the meetings industry of today doing enough to inspire the business leaders of tomorrow” has been well received by the meetings sector since its launch last month. The research was conducted in conjunction with Loughborough University and The Right Solution and the results revealed the reality of life in the workplace compared to students’ expectations as they embark on their career. The findings show that delegates see meetings as an opportunity for creative and innovative thinking…

  • MPI Fall 2016 edition of Meetings Outlook report now available

    2016/11/02

    Meeting Professionals International (MPI) has published its Meetings Outlook, 2016 Fall Edition. The latest installment of the quarterly report projects moderate growth in overall business conditions for the foreseeable future. This finding has been consistently positive in prior editions of the report as published throughout 2016. Key findings include the following: Moderate growth in overall meeting/event business is predicted with 67 per cent of respondents citing favorable business conditions for the year ahead—up 4 per cent over last quarter. 15…

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