Event Branding & Marketing

  • Keys to Sponsorship Management

    sponsorship

      In the ever-evolving realm of event planning, mastering the delicate dance of sponsorship management isn’t just a skill; it’s the cornerstone of unlocking financial success, broadening your marketing reach, and fostering lasting partnerships. As event producers, we don the hats of experiential architects, weaving together the threads of innovation, strategy, and collaboration to construct moments that leave a lasting impression. Here are some vital components of effective sponsorship management and common pitfalls: Lead Time: The journey to securing event…

  • Rethinking Design For Impactful Events

    design

      by Shannon Byck and Joe Nishi Back in June 2023, we wrote an article on Why Events Need a Great Reimagination, and our biggest take away from the article was that we see this time as a chance to make change so we do not go back to the mindset on how and why we did things before. One key way to change our mindset is to reset how we plan events. When you think of the term program…

  • Brand Awareness for Your Event Partners

    brand

      Sponsorships and event partners are essential for a lot of events to thrive. Whether they are cash sponsors or in-kind partners, they often contribute to the bottom line of an event’s success. However, traditional partnerships and sponsorships have changed a lot over the years and event producers have to be more creative in finding ways for partners to engage consumers and provide tangible value at the event. Creating event partnership opportunities with levels (Gold, Silver, Bronze) still exist, but…

  • The Power of Customer Feedback

    customer feedback

      Customer feedback is the compass that guides event planners in the right direction. It provides invaluable insights into what worked well and what needs improvement. Here’s why it matters: Continuous Improvement: Feedback highlights areas for enhancement, allowing event planners to refine their processes and offerings. Client Satisfaction: Satisfied clients are more likely to become repeat customers and recommend your services to others. Attendee Engagement: Positive feedback fosters attendee loyalty, ensuring they return to future events. Competitive Edge: Gathering feedback…

  • Planning Strategies for Private Events

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      Even for corporate event strategy and management companies like ours, we have found ourselves lucky enough to produce large scale private events for some notable Canadians including milestone birthday celebrations, retirement dinners, wedding productions, memorials and more. It’s not lost on us just how special these events are. Private events are highly personal, heartfelt and are typically focused on a more familial or individual endeavor or outcome. This means it can be hard to understand objectives, or the desired…

  • Digital Marketing Guide for Nonprofits

    digital

      Digital marketing for nonprofits is the way of the future. If you aren’t leveraging digital marketing to reach new audiences and drive more membership dues, you’re missing out on a huge opportunity to grow your organization. Digital marketing helps you spread your organization’s message and make a lasting impact on the community you serve. It helps you build relationships with members, volunteers, sponsors, donors, and those who have yet to hear about your organization—and it gives you the tools…

  • Event Design: The Art of More

    event design

      The business of event design is to unveil a message or tell a story that serves the events purpose. It is to create an undeniable connection on all sensory levels that unite attendees, not only within that setting, but virtually; in continuum and beyond. These vast platforms and perspectives conjure connectivity, relatability and association. For creatives, it can be an emotional or never-ending journey that feeds our passion while playing havoc with our process. As a creative and in…

  • Boost Business Growth With Events

    growth

      While there are numerous avenues to achieving growth for businesses, one channel that often goes underestimated is hosting events. Building communities and audiences can be very powerful for business development and unlocking new opportunities. The work and resources required to plan and execute events successfully may seem overwhelming, however when done right, the benefits always outweigh the costs and the time commitment involved. Here are seven reasons to remind you why incorporating events in business growth strategies is a…

  • Tips for Trade Show Displays

      Event and trade show marketing is a big investment for any business. To maximize your return, you’ll need to create a one of a kind display that engages show attendees and promotes your products or services. To make the most of your next trade show event, we’ve put together a list of six tips to attract more visitors to your booth. Pick the right booth location Some booth locations just naturally get more visitor traffic than others. Like booth…

  • Reimagine Sponsors as Brand Partners

      Event sponsorship must be reimagined as a personalized “brand partnership” to inspire creative, experiential event design that better engages attendees. Keep your sponsors close, and your partners even closer. This mantra is not as ominous as it might sound. But it is personal, and has become our go-to for navigating corporate event sponsorship during a transitional period in the events management industry. Fluctuating pandemic restrictions and a pending recession may actually be the game-changing industry disruptors that breathe fresh…

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