Event Branding & Marketing

Reimagine Sponsors as Brand Partners

2023/02/10

Event sponsorship must be reimagined as a personalized “brand partnership” to inspire creative, experiential event design that better engages attendees. Keep your sponsors close, and your partners even closer. This mantra is not as ominous as it might sound. But it is personal, and has become our go-to for navigating corporate event sponsorship during a transitional period in the events management industry. Fluctuating pandemic restrictions and a pending recession may actually be the game-changing industry disruptors that breathe fresh…
What to Expect in 2023?

2023/01/13

By Shannon Byck and Joe Nishi Back in November 2020, we blogged about the impact COVID was having on people employed in the face-to-face business events industry. The financial impact was devastating for many and organizations like ours immediately took a “safe harbour” approach with their teams and business models. Even still, we lost many talented people in our industry. The strain on mental health as we restructured and re-imagined our value was and continues to be a huge…
Steps For Successful Sponsorships

2023/01/02

Sponsorships are a great way to raise funds for revenue generating events, however, the process of seeking and securing sponsorships can be time consuming and incredibly challenging. Not only do you need to sharpen your skills in sales, but you also need to confidently pitch your event with all the necessary details. Whether your event is taking place virtually or in-person, there are numerous possibilities for brand exposure, audience interaction, activations and so much more. So, what can you…
How to Achieve ROI with Partnerships

2022/12/19

Events are largely successful because of deeply connected partnerships based on aligned values and shared respect. It is our business philosophy that a small group of A plus, senior level event professionals is a stronger contingent than a large agency of varied skill levels. This is the lens through which we search for our hand-picked partners and teammates, and why we celebrate them so openly. To provide insights into how and why this matters, here is our event partnerships…
Tapping into Emotional Intelligence

2022/09/08

Maya Angelou said: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This quote rings true as a human being. That kindness, positivity and an engaged interaction can often change a perspective, a moment and sometimes a life. Have you ever considered this quote as inspiration when looking at how you deliver experiences to your audiences at events? There was a moment this year at the JUNO…
Power of Transformational Relationships

2022/07/28

In business, do you take the time to intentionally build partnerships that are truly transformational, as versus transactional? Both transformational and transactional relationships play a role in commerce and that is ok. But, I want to know: when building out big strategies for clients, or if you are an in-house event producer and carry the weight of important projects on your shoulders without a large internal team (as is often the case), do you consider transformational event relationships a part…
Use Corporate Retreats To ReConnect

2022/04/11

Business leaders have a problem. On one hand, their workforces are saying that they are tired of Zoom meetings and feeling isolated as they work from home, and mostly, that they miss the human connection. Leaders miss connecting with their teams in person too. But, on the other hand, employees are not keen to rush back to five days a week, 9-5pm office setting with crammed commuting and cold corporate cubicles. So how do leaders reconcile this problem? How do…
Surviving The Next Big Wave

2022/03/28

If you made it through the last two years and still have your company and team intact, then you are still standing and are ready to take on what is happening in our industry. The work is coming in harder, faster and with staggering momentum and we will need to learn to ride the wave. Our team decided early on that we would never call (whatever was to come) a tsunami, but that’s exactly what it is. For more…
Springing Forward for 2022 Events

2022/03/14

We’re stepping into an exciting time for the events and meetings industry; and as I write this piece, I’m filled with confidence and delight. March 1, 2022 was big day for us in the events world here in Toronto as venues went back to operating at full capacity and all of a sudden a huge piece of the planning puzzle just fell in to place! While we move forward in our planning process with a sense of optimism, it…
Boost Your Brand with Engaging Content

2022/01/31

The meetings and events industry is a great place to start to build a personal brand, but once your brand is created, then what? When you’re in events, you’re in the “experience” business, so it’s an ideal place for creative individuals who want to carve out a personal brand through content creation. Meetings and events have some very unique opportunities for those that want to create engaging and enticing content. It’s through this content that we start to build…

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