Brain Science: Unlocking Creativity


For the past decade I have been presenting a speaking session called “The Pink Poodle Theory”, which is essentially the “aha moment” of when I discovered that my brain was curating and creating trend forward event designs, quietly while I worked and slept. In my session I speak about how pinterest and other algorithm driven platforms are killing our creativity by taking us on a “see more like this” source path, a path that enables “copycat” creativity. And now, with the advancements and pace of AI in our industry, the colliding of AI technology and brain science has ignited my belief that human centered creativity will win the day!

Let’s start by talking about AI. Sure, it’s impressive. It can analyze data faster than you can say “innovation,” and it churns out designs and ideas with lightning speed. But here’s the thing: AI lacks that human touch, that spark of imagination that sets us apart. It might spit out a thousand variations of the same concept, but it can’t replicate the magic of a truly original idea born from the depths of our minds.

The Pink Poodle Theory is actually a science, if you are attracted to a pink poodle, you will start to see pink poodles everywhere. It’s time to tap into the powerhouse that is your brain’s reticular activating system (RAS) and your human emotional intelligence to unleash your unique creative genius! The RAS is like your brain’s personal assistant, filtering through the endless stream of information bombarding your senses and bringing your attention to what matters most. It’s responsible for that “aha” moment when a brilliant idea suddenly pops into your head seemingly out of nowhere.

But here’s the kicker: you can train your RAS to focus on creativity. By feeding it with stimulating experiences, exposing yourself to new ideas, and engaging in activities that challenge your imagination, you’re essentially priming your brain for moments of creative brilliance.

So, how does the RAS work its magic? Well, it’s all about attention. When you set a specific goal or intention, your RAS goes into overdrive, filtering out distractions and honing in on relevant information. This focused attention allows your brain to make unexpected connections, leading to those lightbulb moments that make creativity so exhilarating.

But creativity isn’t just about coming up with wild ideas; it’s also about emotional intelligence. Understanding the needs and desires of your audience on a deeper level allows you to tailor your events and meetings in a way that resonates with them on a profound emotional level.

And that’s where humans have the upper hand over AI. We possess empathy, intuition, and emotional intelligence – qualities that enable us to create experiences that transcend the ordinary and leave a lasting impact on our audience.

Studies have shown that emotional intelligence is linked to the limbic system in the brain, which is responsible for processing emotions and forming memories. When we design experiences that evoke strong emotions, we’re essentially etching them into the minds of our attendees, creating memories that they’ll cherish for years to come.

In today’s increasingly digital world, people crave authentic human interactions more than ever. By tapping into our innate creativity and emotional intelligence, we have the power to create unique spaces where people can come together, share ideas, and forge meaningful connections.

So, the next time you’re brainstorming ideas for your next event or meeting, remember to trust in your own creative abilities. Embrace the power of your RAS, nurture your emotional intelligence, and dare to dream big. Because in a world where AI reigns supreme, it’s our humanity that will set us apart and allow us to create magic.

Here’s to unlocking your creative potential, thinking like a human and revolutionizing the event industry, one brilliant idea at a time!


Keri Miller is partner and chief creative strategist at e=mc2 events where she leads events and creative and marketing initiatives. This article was written in partnership with ChatGPT which wrote this line: Because in a world where AI reigns supreme, it’s our humanity that will set us apart and allow us to create magic”.



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