Articles by Carly Silberstein

  • The Future of Events: Trends and Factors

      Over the past decade, the event industry has experienced significant changes, with the recent pandemic being a major disruptor. As a professional in the event space for over a decade, I have witnessed firsthand how the emergence of virtual events revolutionized the way we connect and engage. However, we are now observing a shift back to in-person events (but rest assured, virtual events are here to stay). Through an analysis off our clients, we have gathered valuable insights on…

  • Savouring Sustainable Food Practices

      In the realm of event management, where experiences are crafted and memories made, sustainability has emerged as a critical focal point. As the world grapples with environmental challenges, the event industry is undergoing a transformative shift towards embracing sustainable practices. At the heart of this movement lies the concept of sustainable food, where conscious choices and innovative approaches are revolutionizing the way events cater to attendees’ appetites. In this article, we explore the intersection of food and sustainability within…

  • Reimagine Sponsors as Brand Partners

      Event sponsorship must be reimagined as a personalized “brand partnership” to inspire creative, experiential event design that better engages attendees. Keep your sponsors close, and your partners even closer. This mantra is not as ominous as it might sound. But it is personal, and has become our go-to for navigating corporate event sponsorship during a transitional period in the events management industry. Fluctuating pandemic restrictions and a pending recession may actually be the game-changing industry disruptors that breathe fresh…

  • How to Navigate Pandemic Uncertainty

      The past two years have brought immense change to the world. All industries and people have had to adapt to the changing economic, political, and social climate as a result of COVID-19. Many of these changes have drawn attention to the value of technology and the opportunities that it presents for people to connect going forward. It may seem like we’re on the other side of the pandemic, but we’re not yet in the clear. At the same time,…