Articles by Carly Silberstein

  • Promoting the Diverse Careers in Events

      The business events industry is experiencing renewed momentum. Organizations are once again investing in live experiences to drive connection, learning, culture, and economic impact. Business events continue to play a meaningful role in tourism, hospitality, and local economies. At the same time, industry research points to a persistent labour shortage. Post-pandemic attrition, retirements, and the pace of recovery have created workforce gaps across planning, production, sales, and operations. Together, these realities present both opportunity and responsibility. If demand continues…

  • Gen-Z: Different Decades, Same Values

      As a millennial who’s spent the better part of my career building relationships, scaling a business, and navigating the nuances of the global events industry, I recently found myself curious: How does the next generation see all of this? Gen-Z professionals are entering our industry with strong values, sharp perspectives, and an unapologetic lens on what matters to them. I wanted to pulse check my own beliefs — especially when it comes to the increasingly politicized conversation around “shopping…

  • Challenges Event Planners Face in 2025

      The events industry is evolving rapidly, but with shifting attendee expectations, rising costs (inflation, cross-border tariffs, supply chain disruptions, etc.), and logistical hurdles, planners are facing new and ongoing challenges. This article aims to address only some of the current pain points faced by event planners and some practical strategies to tackle them. Unrealistic Timelines & Supplier Delays Event planners are increasingly pressured by clients (both internal and external) to execute high-quality events on unrealistic timelines. At the same…

  • Discover the Power of Micro-Events

      Micro-events that deliver unique and personalized experiences are redefining the event landscape. These trending types of gatherings focus on creating meaningful interactions, tailored experiences, and a sense of exclusivity that large-scale events simply can’t match. That can look like a chartered boat experience, renting a private suite at a sporting event or even hosting a retreat. As explained in one of Redstone’s previous blogs, “Is Bigger Better? Introducing Micro Events“, micro-events that are small, intimate gatherings designed to foster…

  • The Future of Events: Trends and Factors

      Over the past decade, the event industry has experienced significant changes, with the recent pandemic being a major disruptor. As a professional in the event space for over a decade, I have witnessed firsthand how the emergence of virtual events revolutionized the way we connect and engage. However, we are now observing a shift back to in-person events (but rest assured, virtual events are here to stay). Through an analysis off our clients, we have gathered valuable insights on…

  • Savouring Sustainable Food Practices

      In the realm of event management, where experiences are crafted and memories made, sustainability has emerged as a critical focal point. As the world grapples with environmental challenges, the event industry is undergoing a transformative shift towards embracing sustainable practices. At the heart of this movement lies the concept of sustainable food, where conscious choices and innovative approaches are revolutionizing the way events cater to attendees’ appetites. In this article, we explore the intersection of food and sustainability within…

  • Reimagine Sponsors as Brand Partners

      Event sponsorship must be reimagined as a personalized “brand partnership” to inspire creative, experiential event design that better engages attendees. Keep your sponsors close, and your partners even closer. This mantra is not as ominous as it might sound. But it is personal, and has become our go-to for navigating corporate event sponsorship during a transitional period in the events management industry. Fluctuating pandemic restrictions and a pending recession may actually be the game-changing industry disruptors that breathe fresh…

  • How to Navigate Pandemic Uncertainty

      The past two years have brought immense change to the world. All industries and people have had to adapt to the changing economic, political, and social climate as a result of COVID-19. Many of these changes have drawn attention to the value of technology and the opportunities that it presents for people to connect going forward. It may seem like we’re on the other side of the pandemic, but we’re not yet in the clear. At the same time,…