As an event professional, I have a love-hate relationship with travel. I get a lot of joy out of the opportunity my job provides me to visit other places. At the same time, I feel significant guilt about the carbon impact of the flights I take. For a long time I rationalized these trips. They’re “only” 2 per cent of carbon emissions, I’d say (a figure that doesn’t include the full warming potential of all emissions from aviation). And…
Author: Shawna McKinley, MAEEC
Shawna McKinley is a sustainability specialist who works with diverse organizations to improve their events through smart practices that reduce environmental impacts, deliver social good and provide economic benefits. She lives in Vancouver, Canada. Read more about her event sustainability insights at http://eventcellany.com/.
Articles by Shawna McKinley, MAEEC
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How to Navigate Net Zero Events
Corporate lingo for “mind the planet” is constantly changing. Start feeling comfortable talking about “sustainability” and “CSR”, and suddenly it’s all about “carbon neutral” and “net zero.” As challenging as it can be to keep up, it is important for event professionals to stay on top of what these terms mean if they are to deliver value and avoid liabilities in the corporate event space. So what do you need to know to speak confidently about net zero? To begin,…
