As a not-for-profit festival and event producer, I’m constantly looking for ways to help my events become financially sustainable. After years of producing events, I’ve realized that there’s a revenue stream that often gets overlooked by event organizers: experiential marketing or XM. Experiential marketing can help your bottom line while creating incredible experiences for attendees. What’s the Difference Between Sponsorship and XM? Traditional event sponsorship is a true partnership with comprehensive marketing benefits for the sponsor including pre-promotion, PR…
Articles by Victoria Mahoney
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5 Reasons to Do a Post-Event Report
As a festival and event producer, I know the post-event daze well. You know the feeling — the days and weeks after an event when you are relieved it’s over and proud of the event you produced but you are already planning and potentially stressing about the next one. Before you move on to the next event, here’s five reasons why you should complete a post-event report. 1.It brings closure and finality to the event A post-event report wraps…
