The business events industry is experiencing renewed momentum. Organizations are once again investing in live experiences to drive connection, learning, culture, and economic impact. Business events continue to play a meaningful role in tourism, hospitality, and local economies. At the same time, industry research points to a persistent labour shortage. Post-pandemic attrition, retirements, and the pace of recovery have created workforce gaps across planning, production, sales, and operations. Together, these realities present both opportunity and responsibility. If demand continues…
