The events industry is not for the faint of heart – just ask Keri Miller, chief creative strategist and partner at e=mc² events based in Calgary. “Beyond global market volatility, we are increasingly navigating pricing challenges tied to exclusive venue-vendor partnerships. This is creating significant pricing hurdles that increasingly threaten the viability of events, including long-standing ones,” she says. “No standardized pricing and a lack of transparency has always been a challenge and continues to be.” But those who…
