Just 20 years ago, flyers, posters and word-of-mouth were the go-to promotion tools. Nowadays, social media has made effective event promotion far more complex, demanding interactive content that generates and sustains engagement with attendees, regardless of the industry. But it doesn’t have to be expensive, just clever, which makes it accessible to even the most budget-hampered planner. Below, we highlight the elements of successful marketing strategies for the lead up to and day of an event that establish lasting engagement with the brand, and a…
Author: Dan McCarthy
Dan McCarthy is an Event Manager at Mask, an event management company based in the U.K. Dan has five years of event project management under his belt. He has worked on many successful events, and currently, e-shares his knowledge by writing on the company blog. Follow him on Twitter @DanCarthy2.
