Taking your event to a new high used to mean something else before October 17, 2018. While the legalization of marijuana is still new to the Canadian cultural landscape, the future of event planning may involve many more shades of green. The nascent and rapidly expanding cannabis market — the legal one, at least — brings a whole new set of opportunities for planners. Large-scale events like conferences are a great way for cannabis growers and retailers to gain market traction;…
Author: Karen Turner
Over the years, Karen Turner has produced fully integrated, award-winning events for a wide variety of Canadian organizations and companies. She holds a National Program Fundraising Education certificate and a Fundraising Management degree from Grant MacEwan University in Edmonton Alberta. Karen’s extensive experience of working and volunteering in the non-profit sector includes Saskatoon’s first Jail-N-Bail, a unique fundraising event through the Canadian Cancer Society. She developed the business plan for Tamara’s House, a non-profit in Saskatoon that helps women who have experienced childhood sexual abuse and coordinated its capital campaign. Karen has been nominated by the prestigious CEIA National Awards several times for best fundraising event, best conference and most recently in 2015 for the First Aid for Mental Health event with Sam Corbett from the Saskatoon’s The Sheepdogs.
Articles by Karen Turner
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Building the right team can make – or break – your event
You’ve gone through the request for proposal process, won it (congratulations), and inherited the conference management team. It’s probably made up of the conference chair and organizing committee from the organization – or organizations — that hired you. You’re stuck with this team for better or worse, but the event day team is yours to build from the ground up. You get to recruit and train the event novices and conference pros that will make the big day a success…
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What do you know about sponsorship?
Reinventing sponsorships using creativity and customization When it comes to sponsorship, the competition is real – and tough. In order to survive it, we need to rethink what potential sponsors are looking for. Thirty years ago, it was a logo on a poster and a program, and a thank you after the event. But that’s no longer the case. Today corporations don’t care about logo exposure on your materials and websites. It has become such a given – logo placement,…
