Allied Global Marketing (Allied) announced that Adam Cunningham, previously chief strategy officer, has been appointed global chief executive officer. Kelly Estrella, previously chief of marketing operations, has been promoted to chief operating officer. The appointments position Allied for its next phase of growth as an integrated marketing partner to brands across entertainment, gaming, sports, hospitality, tourism and location-based experiences, combining deep category expertise with proprietary tools, data and applied AI. Cunningham succeeds Clint Kendall, who will become a member…
