Artificial intelligence has moved from buzzword to backstage crew member. It’s already working behind the scenes at conferences, trade shows, corporate gatherings, and marketing activations around the world. For event planners and marketing teams, this is one of the most exciting shifts our industry has seen in years – a chance to spend less time on repetitive tasks and more time crafting experiences people love. So where does AI actually make a difference? Let’s break it down across the…
As a not-for-profit festival and event producer, I’m constantly looking for ways to help my events become financially sustainable. After years of producing events, I’ve realized that there’s a revenue stream that often gets overlooked by event organizers: experiential marketing or XM. Experiential marketing can help your bottom line while creating incredible experiences for attendees. What’s the Difference Between Sponsorship and XM? Traditional event sponsorship is a true partnership with comprehensive marketing benefits for the sponsor including pre-promotion, PR…
