News & Articles - Carly Silberstein

  • Silberstein

    Industry Profile: Carly Silberstein

    2026/06/11

      Like many people in the events industry, Cielle & Co CEO and founder Carly Silberstein fell into the profession and quickly discovered a passion for it. “I didn’t grow up knowing event management was a career path, which is one of the challenges we face as an industry. What drew me in was the combination of creativity, strategy, problem-solving, and people. I quickly realized events sit at the intersection of business, marketing, communications, hospitality, technology, and human connection,” says…

    Industry Profiles, People & Profiles

  • gen-z

    Gen-Z: Different Decades, Same Values

    2025/06/11

      As a millennial who’s spent the better part of my career building relationships, scaling a business, and navigating the nuances of the global events industry, I recently found myself curious: How does the next generation see all of this? Gen-Z professionals are entering our industry with strong values, sharp perspectives, and an unapologetic lens on what matters to them. I wanted to pulse check my own beliefs — especially when it comes to the increasingly politicized conversation around “shopping…

    Event Operations

  • events future

    The Future of Events: Trends and Factors

    2024/02/23

      Over the past decade, the event industry has experienced significant changes, with the recent pandemic being a major disruptor. As a professional in the event space for over a decade, I have witnessed firsthand how the emergence of virtual events revolutionized the way we connect and engage. However, we are now observing a shift back to in-person events (but rest assured, virtual events are here to stay). Through an analysis off our clients, we have gathered valuable insights on…

    Event Operations

  • food practices

    Savouring Sustainable Food Practices

    2023/07/04

      In the realm of event management, where experiences are crafted and memories made, sustainability has emerged as a critical focal point. As the world grapples with environmental challenges, the event industry is undergoing a transformative shift towards embracing sustainable practices. At the heart of this movement lies the concept of sustainable food, where conscious choices and innovative approaches are revolutionizing the way events cater to attendees’ appetites. In this article, we explore the intersection of food and sustainability within…

    Event Operations, Food & Beverage, Green/Sustainable Meetings

  • Reimagine Sponsors as Brand Partners

    2023/02/10

      Event sponsorship must be reimagined as a personalized “brand partnership” to inspire creative, experiential event design that better engages attendees. Keep your sponsors close, and your partners even closer. This mantra is not as ominous as it might sound. But it is personal, and has become our go-to for navigating corporate event sponsorship during a transitional period in the events management industry. Fluctuating pandemic restrictions and a pending recession may actually be the game-changing industry disruptors that breathe fresh…

    Event Branding & Marketing, Event Operations

  • How to Navigate Pandemic Uncertainty

    2022/07/15

      The past two years have brought immense change to the world. All industries and people have had to adapt to the changing economic, political, and social climate as a result of COVID-19. Many of these changes have drawn attention to the value of technology and the opportunities that it presents for people to connect going forward. It may seem like we’re on the other side of the pandemic, but we’re not yet in the clear. At the same time,…

    Contingency/Disaster Planning, Event Operations

  • Predictions for the Events Industry in the Post-Pandemic Era

    2020/10/21

    The global spread of COVID-19 has transformed daily life and, like most business sectors, the events industry has evolved and adapted to cope with the new normal. In doing so, it has entered a new phase where changes are likely to endure into the post-pandemic period. Here, three industry experts — Carly Silberstein of Redstone Agency, Ruby Sohi of Royal Blue Events Management and Theresa Beenken of the National Speakers Bureau — provide their predictions on how the events industry…

    Event Operations

  • The Key to Unlocking a Compelling Online Event Experience

    2020/06/23

    Over the past few months, there has been major growth in the percentage of meetings, conferences and other events hosted virtually. The increase in demand for digital experiences shows consumers are willing to adapt in their quest for human connection during the COVID-19 public health crisis. But this doesn’t mean switching an in-person event online will guarantee success. Organizers still need to give attendees what they want and that’s good content. “There is a misconception that virtual events are simple…

    Event Operations, Virtual Events

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