For years, corporate events have been measured by attendance, aesthetics, and applause. Did guests show up? Did the room look beautiful? Did people have fun? These are still valid questions, but they’re no longer enough. Today’s audiences expect experiences that mean something and as event professionals, our job has evolved. We no longer just design what events look like, we must design how they make people feel, what they stand for, and how they create impact. Purpose-driven event design…
As another year winds down and the holidays begin, great companies look for ways of celebrating and thanking their staff. In today’s world, how can a company mindfully celebrate and engage their team in a manner that’s meaningful, exciting, unique and festive but also tasteful and inclusive? Mostly gone are the days of purely lavish, over-the-top parties — today’s events are more intentional. As event planners we need to dig deeper and get to the heart of the matter.…
Crafting the culinary experience for special events offers an interesting way to weave a theme through your conference or gathering. With our increasingly interconnected world, a culturally diverse menu is boundless allowing for a range of menu possibilities. Of course, there is also a sustainability focus to choose local but sometimes, especially for those of us in the Prairies, fresh and local do not always coincide. However, thinking sustainability while food costs escalate is a key factor in today’s…
From the spring 2018 issue of Corporate Meetings & Events Now that designing events has graduated to a degree of sophistication well beyond a simple colour scheme, there are countless ways in which to integrate a theme into a corporate event. People now talk about experiences, the new means of integrating a theme into a corporate event. Attendees are no longer satisfied to sit down at a dinner offering the three traditional courses. They want more, and that more can…
