News & Articles - event themes

  • Thinking in Concepts: Integrating a meeting theme from start to finish

    From the spring 2018 issue of Corporate Meetings & Events Now that designing events has graduated to a degree of sophistication well beyond a simple colour scheme, there are countless ways in which to integrate a theme into a corporate event. People now talk about experiences, the new means of integrating a theme into a corporate event. Attendees are no longer satisfied to sit down at a dinner offering the three traditional courses. They want more, and that more can…

    Event Branding & Marketing, Event Operations

  • Attracting Generation X – the forgotten generation of meeting attendees

    While Generation X makes up less of the workforce than Baby Boomers, and now Millennials, they still make up a considerable portion of your meeting attendees and organization/association demographic. We tend to hear less about this demographic and therefore plan less around them, but forgetting to target this “sandwiched” generation is a mistake! Why you should focus more of your efforts on attracting Generation X When it comes to your attendees, particularly if planning events for a professional association, Generation…

    Event Branding & Marketing, Event Operations

  • Top ideas for event themes

    By Daniella Bustamante and Dela Kumapley, Event Coordinators at Managing Matters Selecting the right theme is crucial to the success of your event and sets the stage to influence your food and beverage, design and décor choices. It will communicate to guests a sense of what to expect, what the atmosphere will be and even what they might wear! With this much pull on the outcome of your event, make sure you spend time choosing a theme that is interesting,…

    Event Operations, Meeting Community, Themes, Top 5 Lists

  • What’s that theme? Seven ideas for designing event experiences in increasingly demanding environments

    Like many of you, this week we had an exploratory meeting with a new client, and as we moved from who we are and how we fit together, the conversation naturally led into their event and what they were hoping to achieve along with possible meeting themes. Themes provide a base platform from which to launch an event, and we recognize their importance. There is definitely such a thing as a tired theme, and for this event, the client said…

    Event Operations, Themes

  • 127 themes and concepts for your next corporate meeting or event

    Where do you start when trying to come up with concepts for your next corporate meeting or event? Our corporate meeting planners at American Meetings, Inc. have compiled a list of 127 event themes and concepts. Coming up with a concept behind your meeting or event helps to drive your planning in the right direction, keeps your messaging on track and ultimately can ensure that you accomplish your goals. For a sales meeting, corporate meetings, incentive trips and more, take…

    Event Operations, Themes

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