News & Articles - Facebook

  • How to Pivot Sponsors from In-Person to Virtual Events

    2020/05/26

    In the wake of the COVID-19 pandemic, many event brands are taking steps to move online. But how do you keep sponsors satisfied during the virtual transition? Establish an E-mail Marketing Campaign E-mail is one of the most powerful ways to communicate with attendees, regardless the circumstances. Offer sponsors an e-newsletter bundle with featured content that’s sent to attendees. Include sponsors and links to their websites and social media channels. Prior to deployment, make sure e-mails are both informative and…

    Event Operations, Virtual Events

  • You Still Need Facebook: The best practices of marketing on the largest social network

    2018/07/18

    By Dan McCarthy Despite the rise of Instagram, Snapchat and Twitter, even in 2018, Facebook remains king when it comes to event marketing. In EventMB’s State of the Events Industry Survey 2018, nearly three-quarters — 73.3 per cent — of planners said social media is their most important tool for marketing their events, while 88.1 per cent said they’re active on Facebook, as they should be. Facebook is by far the largest social network, with 2.20 billion active users as of…

    Event Branding & Marketing, Event Operations

  • How to manage your online reputation

    2017/02/06

    Between the rise of social networks, cloud apps, and 24/7 wireless connected solutions, online reputation management is now an essential topic to keep in mind when managing a personal or professional online brand. Luckily for meeting planners and industry vendors, maintaining a positive and professional image needn’t be as difficult as it seems – even in an age where access to virtually anything you could want to know about anyone or anything is just a click or tap away. Below,…

    Career Development, People & Profiles

  • Fake news can cause real damage to your business

    2017/01/09

    As we find ourselves at the end of the Christmas season, a time of profound faith for many, it may be helpful to reflect on what appears to be our modern era of disbelief. Faith in institution has eroded worldwide. From the U.S. to Spain, Gallup World Polls show declining trust in governments. A recent study shows that a minority of the population (40 per cent) in OECD countries trusts their governments. Keep in mind that all the OECD countries…

    Event Operations, Social Media & Technology

  • Engage millennials in Québec City

    2016/09/06

    Social media-savvy, budget-friendly tips to attract young attendees Millennials are now the biggest generation in the Canadian workforce, and a successful event should keep them feeling engaged and “in the know.” Events can also help associations woo skeptical young professionals into joining their ranks, giving them something exclusive outside of LinkedIn Groups. But events should also be worth telling others about. Unique, picture-worthy and accessible destinations like Québec City are an ideal locale for attracting experience-hungry millennials who want to…

    Industry Insights

  • How to find key influencers online

    2014/11/12

    Online influencers are probably the most important component in the Internet marketing and promotion value chain. The challenge is to identify and connect with the right kind of authorities that can have a major impact on promoting a website, blog, business, brand, individual, or event. According to a Forrester Research study, 13.4 per cent of American adults on the Internet create 80 per cent of the content that influences people. Social media is the most powerful tool available to identify…

    Event Operations, Social Media & Technology

  • Five social media myths debunked

    2013/09/03

    Social media has literally changed the face of marketing and hiring for businesses of every size. Small businesses benefit from its $0 price tag and see it as an easy way to participate in industry conversations and stay in front of clients. Big businesses are well aware of the benefits too, and according to research by the University of Massachusetts Dartmouth Center for Marketing Research, 73 per cent of Fortune 500 companies were active on social media long before it…

    Event Operations, Social Media & Technology

  • Don’t worry, be Appy: Seven tips to elevate your game with mobile event applications

    2012/11/06

    “Are we there yet?” Little Johnny is kicking the back of the seat, obviously bored, the seatbelt rubbing against the side of his flushed face, his patience long abandoned. If you are a planner who has resisted embracing the plethora of mobile event application opportunities available, chances are your attendees are feeling like “Little Johnny”. In a technological world that is spinning faster and faster, if you are not including even the simplest of event applications or social media technology,…

    Event Operations, Meeting Checklists, Social Media & Technology

  • Steps to promoting an event on Facebook

    2012/03/27

    With social media being the buzz of today and gaining momentum everyday, it is smart to get on the bandwagon and use these platforms to your company’s advantage. Social media sites such as Twitter, Facebook and LinkedIn are providing a broad area to connect with people and other companies. It makes it a perfect platform to share real-time information and promote your events.

    Event Operations, Social Media & Technology

  • Survey reveals social media is a critical marketing tool for event planners; usage expected to increase

    2012/02/14

    A new survey from Constant Contact®, Inc. finds that social media marketing has become a critical marketing tool for small businesses and nonprofits planning events, with 77 per cent of event planners currently using social media to market their events, and another 14 per cent planning to do so in the next year.

    Breaking News, Event Operations, Meeting Community, Social Media & Technology

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