I’ve been in the event marketing world long enough to know that no two years are ever the same — and yet, this one feels especially different. Right now, my team and I are deep into the marketing campaign for Toronto’s Festival of Beer (TFOB) — a legacy summer event that’s been a staple in this city for decades. But like many large-scale festivals navigating the aftermath of the pandemic, we’re at a crossroads. The realities we’re facing are not unique: Audiences…
In the wake of the COVID-19 pandemic, many event brands are taking steps to move online. But how do you keep sponsors satisfied during the virtual transition? Establish an E-mail Marketing Campaign E-mail is one of the most powerful ways to communicate with attendees, regardless the circumstances. Offer sponsors an e-newsletter bundle with featured content that’s sent to attendees. Include sponsors and links to their websites and social media channels. Prior to deployment, make sure e-mails are both informative and…
By Dan McCarthy Despite the rise of Instagram, Snapchat and Twitter, even in 2018, Facebook remains king when it comes to event marketing. In EventMB’s State of the Events Industry Survey 2018, nearly three-quarters — 73.3 per cent — of planners said social media is their most important tool for marketing their events, while 88.1 per cent said they’re active on Facebook, as they should be. Facebook is by far the largest social network, with 2.20 billion active users as of…
