It is important to always remember that marketing is not direct sales and that marketing is turning the delivery of information into sales. Marketing is continuing to change, especially with the advancement of artificial intelligence in today’s business, event planning and audio visual worlds. Every business I have started, I have named the company around what people are searching for online. When I started Ottawa Special Events, it was because that is what people “Googled”. I also purchased OttawaAudioVisual.com…
