The business of event design is to unveil a message or tell a story that serves the events purpose. It is to create an undeniable connection on all sensory levels that unite attendees, not only within that setting, but virtually; in continuum and beyond. These vast platforms and perspectives conjure connectivity, relatability and association. For creatives, it can be an emotional or never-ending journey that feeds our passion while playing havoc with our process. As a creative and in…
