As a not-for-profit festival and event producer, I’m constantly looking for ways to help my events become financially sustainable. After years of producing events, I’ve realized that there’s a revenue stream that often gets overlooked by event organizers: experiential marketing or XM. Experiential marketing can help your bottom line while creating incredible experiences for attendees. What’s the Difference Between Sponsorship and XM? Traditional event sponsorship is a true partnership with comprehensive marketing benefits for the sponsor including pre-promotion, PR…
