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    Destination BC Restarts Marketing Campaign

      Destination BC is competitively vying for international visitors with its launch of The British Columbia Effect – Find Yourself. The $6.7M marketing campaign is designed to drive emotional urgency and encourage travel to B.C. in 2022 and into 2023 from key international and domestic long-haul markets including the U.K., Australia, California, Ontario and Washington. Using TV, video, newsprint, magazine, and digital ads, the organization hopes to “immerse consumers in the transformative powers of B.C.’s nature. The campaign will highlight rainforests, mountains, the…

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