Global MICE Collaborative Relaunches


The Global MICE Collaborative, a joint initiative of the International Association of Exhibitions & Events (IAEE), Meeting Professionals International (MPI) and the Society for Incentive Travel Excellence (SITE), is relaunching.

With an overarching aim to advance the global meetings, incentives, conferences and exhibitions (MICE) industry, the collaborative provides a convenient single solution for education and training to accelerate workforce development and destination capabilities within the business events industry worldwide. Initially launched in 2018, the Global MICE Collaborative delivered educational content in Shenzhen (China) and Abu Dhabi (United Arab Emirates) before the global pandemic imposed a mandatory pause in its activities.

“The Global MICE Collaborative brings three of the industry’s best-known associations together to provide the global community of business event professionals with a ‘best of’ collaboration, initially focused on education. MPI brings networking, thought leadership and education for meetings; SITE for incentives; and IAEE for conventions and exhibitions. We bring indispensable connections to our combined communities of over 110,000 MICE professionals located all over the world,” said IAEE president and CEO Marsha Flanagan.

SITE CEO Annette Gregg said that the demand for professionally trained business events executives is increasing. “That’s why the leading associations in the industry have joined forces to develop the best MICE workforce in established and emerging markets worldwide. IAEE, MPI and SITE look forward to expanding the scope of our collaborative and to serving an industry that currently makes a $1.6 trillion USD contribution to global GDP.”

Paul Van Deventer, president and CEO of MPI, added, “Over the past three years the business events industry has seen significant change in workforce composition. Some reports show that upwards of 60 per cent of industry professionals are new and the average age has declined by nearly 10 years. This brings forth a significant opportunity for new, fresh thinking, yet also demonstrates the need for skill development. Our MICE Fundamentals course provides the perfect pan-industry immersion for those new individuals entering this amazing industry.”



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