Choosing the right speaker can make or break your event. Your speaker sets the tone, engages the audience, and reinforces your event’s purpose. So how do you find the best speaker for your event?
Define Your Event Goals
Before starting your search, define what you want your audience to gain from the experience. Do you want to inspire, educate, motivate, or entertain? Your answer will help determine whether you need a thought leader, motivational speaker, industry expert, or someone well known within the community.
Know Your Audience
A successful speaker resonates with your attendees. Information to know about your audience as a factor in the decision making process:
• Demographics.
• Expectations.
• Your speaker’s style.
Fit is everything!
Determine the Right Speaker Type
Familiarize yourself with the different types of speakers you can choose from:
• Keynote speakers deliver compelling, big-picture messages that set the tone.
• Industry experts share deep insights and practical, actionable advice.
• Motivational speakers inspire and energize audiences through powerful personal stories.
• Entertainers or celebrities (local or not) bring star appeal and a sense of excitement to your event.
Know All Associated Speaker Costs and Establish a Clear Budget
Speaker fees vary. Things to consider:
• Travel, per diem, and accommodation costs.
• Technical requirements.
• Recording rights if you plan to share the session or recording at a later date.
• Rider requirements.
Research and Vet Potential Speakers
Begin your search through trusted speaker bureaus, event professionals, or referrals from your network. Watch recordings of previous presentations, read client testimonials, and review sample topics. Pay attention not only to their message but also to their delivery.
As an added layer of precaution, vet their social platforms. Is there anything that might be inappropriate or controversial with your attendees to make your speaker less favourable?
Evaluate Fit and Customization
An proficient and well versed speaker customizes their message to fit your event. In your early conversations, consider asking:
• Can they align their presentation with your event’s theme or goals? Personalization is essential.
• Will they weave in your organization’s mission, values, or current challenges?
• How interactive and flexible are they when it comes to engaging with your audience?
To Sum It Up
The ideal speaker elevates the attendee experience while keeping the event’s purpose front and centre. With a thoughtful selection, the right speaker can turn an ordinary gathering into an extraordinary one — leaving guests inspired, informed, and excited for what’s next.
Eryne Sarabin, DES, is founder and lead event strategist of Tycoon Events, a full service event planning company specializing in live, hybrid and virtual events. Eryne has been in the events and marketing industry since 2003, and was voted one of “Canada’s Top 250 Event Professionals to Know in 2021” by BizBash.
