Articles by Eryne Sarabin

  • The Business of Event Planning

      It’s showtime! People see the finished product: the room, the atmosphere, the entertainment, and how smoothly everything seems to flow. It’s been tedious and grueling. As the business owner, I see everything that went into getting us to that moment. The budget revisions. The vendor discussions. The emails. The committee and client meetings. The hours spent working through details most guests will never notice. And the kicker: while all of that is going on, there is still a business…

  • How to Choose the Best Speaker

      Choosing the right speaker can make or break your event. Your speaker sets the tone, engages the audience, and reinforces your event’s purpose. So how do you find the best speaker for your event? Define Your Event Goals Before starting your search, define what you want your audience to gain from the experience. Do you want to inspire, educate, motivate, or entertain? Your answer will help determine whether you need a thought leader, motivational speaker, industry expert, or someone…

  • Why the Right Corporate Event Venue Matters

      In the corporate world, events aren’t just social gatherings, they’re strategic tools for brand building, networking, and business growth and the venue plays a pivotal role in how an event is perceived and remembered. For corporate event planners, choosing the right venue can mean the difference between a seamless experience and a logistical nightmare. QUALITIES OF A GREAT CORPORATE EVENT VENUE 1. Prime Location for Business Convenience A central, easily accessible location is non-negotiable. Your venue should be close…

  • Importance of Setting Boundaries

      Event planners need to set boundaries with clients and workload limits to ensure they are giving their best and are at their best. As event planners, we consider ourselves problem solvers. No challenge too big, no hill too steep. There is always a solution to every problem, and with respect to events, a great event planner behind each solution. But with every great feat, there is likely a sacrifice. Many event professionals can likely attest to blurred lines between…

  • Make Your Events More Inclusive

      In an effort to offer more inclusive events, we should consider all of the factors that could possibly limit or exclude a person from attending an event including physical limitations, phobias and/or disabilities; cognitive impairments, mental health, transportation to event locations. When we think about how EDIA (Equity, Diversity, Inclusion and Accessibility) relates to events, it is critical to identify all of the possible ways in which people can interact with our content. Once that has been established, it’s…