The trade show game is a daunting one if you’re new to it. Your booth is your first impression with potentially thousands of people, so making it count is non-negotiable. You need show up with a goal, design your booth around it and tailor your brand’s message to each show and attendee list — you did check that out, right? Once you’ve got delegates in the door, you need to keep them there, too. There are a lot of variables to…
Meeting Venue Overview
Wish list of items for a perfect event space
By Jessica Symons and Sarah Stockton Before determining what the perfect event space is, you first need to understand your client’s needs, their demographic, and their expectations: Do they prefer downtown locations versus the suburbs? Do they need to be close to transit or the airport? Do they need to have off-site social locations close by? Where is the majority of their membership coming from? How many people are expected to attend this event? Are they mostly women, mostly men,…
Will market disruption make room blocks the next casualty?
By Anita Carlyle, CMP, CMM At a recent PCMA East Canada workshop in Ottawa, meeting professionals and business event suppliers came together to discuss room blocks. Consensus among the hotel sales representatives was that it is business as usual – if clients want the use of meeting space, they will be held to specific room blocks. These blocks will continue to be contracted with attrition clauses that mandate room and food & beverage revenue. Group business is the hotel’s base…
