Event Operations

  • Understanding Lighting Equipment Cost

    lighting

      When it comes to organizing live events and meetings, the ambiance and visual presentation can significantly impact the overall experience. Lighting is a crucial component of this, setting the mood and highlighting key elements of the event. However, navigating the costs and options for lighting and AV equipment can be daunting for event organizers and planners. Some costs can seem low or high depending on the supplier, making event planners scratch their heads and ask why. Here are the…

  • Rethinking Design For Impactful Events

    design

      by Shannon Byck and Joe Nishi Back in June 2023, we wrote an article on Why Events Need a Great Reimagination, and our biggest take away from the article was that we see this time as a chance to make change so we do not go back to the mindset on how and why we did things before. One key way to change our mindset is to reset how we plan events. When you think of the term program…

  • The Future of Events: Trends and Factors

    events future

      Over the past decade, the event industry has experienced significant changes, with the recent pandemic being a major disruptor. As a professional in the event space for over a decade, I have witnessed firsthand how the emergence of virtual events revolutionized the way we connect and engage. However, we are now observing a shift back to in-person events (but rest assured, virtual events are here to stay). Through an analysis off our clients, we have gathered valuable insights on…

  • Guiding Association Clients to Excellence

    association

      We just finished annual reviews for all our association clients – a time to look back, celebrate the wins, and, of course, identify where we can kick it up a notch for the upcoming year. This is our version of a performance review and our strategy session about innovative ways to continue challenging the status quo for associations we serve. We dive into the top five behaviours that can act as a compass for your association’s overall health with…

  • Event Venue Contracts: What is at Risk

    contracts risk

      by Heather Reid In almost every component of the event planning journey we encounter elements that speak to “risk” – the acknowledgement of risk possibilities, the assessment of potential damages, the anticipation of known risks, the planning for mitigation, the back-up plans A, B and C…and on and on. Risks associated with events are wide-ranging: natural disasters, emerging risks, terrorism, collateral damage, health and safety concerns, crime and fraud, reputation and public image damage. One of the most often over-looked…

  • AV Tech Redefining Event Engagement

    tech event

      In the dynamic landscape of event planning, the integration of cutting-edge audio/visual (A/V) technology has emerged as a transformative force, reshaping the way audiences engage and interact during events. As we navigate an era where virtual and hybrid events have become the norm, understanding the profound impact of A/V technology on event engagement is important for communicators, event planners, and businesses alike. Unveiling the Evolution of A/V Technology The journey of A/V technology from basic sound systems to sophisticated…

  • How to Avoid Common Event Mistakes

      Event planning is an intricate dance that requires careful coordination, creativity, and attention to detail. Whether organizing a corporate conference, a wedding, or a product launch, event planners often face a myriad of challenges that can make or break the success of an event. In this article, we will explore some common mistakes we have seen event planners make, and provide insightful strategies on how you can avoid them. INADEQUATE PLANNING AND PREPARATION Mistake: One of the most common…

  • The Role of Corporate Social Responsibility

    corporate

      The past few years have brought us a lot of ups and downs, especially in the event industry. The requirements of our industry seem to be ever evolving at a lightning fast rate. As we fully emerged out of the global pandemic, free of fears of another shutdown, life seemed to go somewhat back to normal. We celebrated, we gathered, in person, many for the first time in years. As the year 2023 progressed, Canada headed towards a massive…

  • Brand Awareness for Your Event Partners

    brand

      Sponsorships and event partners are essential for a lot of events to thrive. Whether they are cash sponsors or in-kind partners, they often contribute to the bottom line of an event’s success. However, traditional partnerships and sponsorships have changed a lot over the years and event producers have to be more creative in finding ways for partners to engage consumers and provide tangible value at the event. Creating event partnership opportunities with levels (Gold, Silver, Bronze) still exist, but…

  • The Power of Customer Feedback

    customer feedback

      Customer feedback is the compass that guides event planners in the right direction. It provides invaluable insights into what worked well and what needs improvement. Here’s why it matters: Continuous Improvement: Feedback highlights areas for enhancement, allowing event planners to refine their processes and offerings. Client Satisfaction: Satisfied clients are more likely to become repeat customers and recommend your services to others. Attendee Engagement: Positive feedback fosters attendee loyalty, ensuring they return to future events. Competitive Edge: Gathering feedback…

Venue & Supplier Profiles