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  • 2021 IMEX America Welcomes Industry Back

    IMEX

      After close to two years of industry shutdown, IMEX America 2021 returned, with more than 2,200 exhibitors gathering in Las Vegas November 9-11th at Mandalay Bay. The IMEX convention brought together once again the global community of conventions and event organizers back to the convention capital of the world. “Over 3,300 buyers were here this week, the vast majority of them hosted buyers. We also had over 2,200 exhibiting companies representing 200-plus countries. Appointments were around 50,000 and feedback…

  • Air Canada offers program to reduce carbon

    air canada Montreal

      Air Canada has launched its ‘Leave Less’ travel program, offering corporate customers options to offset or reduce greenhouse gas (GHG) emissions related to business travel and to reduce their carbon footprint. Corporate customers can now purchase Sustainable Aviation Fuels (SAF), carbon offsets or a combination of both. The program is part of Air Canada’s Climate Action Plan, which includes a commitment to invest $50 Million in SAF, carbon reductions and removals with the aim of achieving net-zero GHG emissions by…

  • Transform Your Employer Brand Experience

    employer branding

      In the modern age of employer brand building, companies are racing to keep up with the sentiments and creative needs of employees. We know first-hand that emotionally engaged employees take better care of your customers and strive harder to fulfill the mission of the brand. So, it only makes sense for companies to double down on their efforts to invest in their employees and generate a powerful employer brand experience. Events are a strategic and creative way to engage…

  • Events Industry Council Launches New Virtual Event for 2020

    The Events Industry Council (EIC) will host a new virtual event this year. Held over three days, EIC Advance is slated to elevate, inspire and connect events industry professionals around the world. It will feature innovative education, peer-to-peer connection, on-demand programming and unique experiences for certified meeting professionals. “Through this global forum, EIC will bring us together as an industry to strengthen our global connections, learn from best practices in all parts of the world, enhance our collaboration and amplify…

  • How Businesses are Rising to the Challenges of the COVID-19 Pandemic

    COVID-19 has dealt the events industry a blow that far surpasses any other occurrence in modern history. No business has been left untouched but while some have crippled under the coronavirus outbreak, others have pivoted in ways they wouldn’t have imagined months ago when the outlook for 2020 was so bright. “Prior to the pandemic my team was planning hybrid events, which combines live in-person and virtual components. Now our offerings are primarily virtual-only,” explains Alicia Jenelle of her self-named…

  • Tourisme Montréal teams up with Prologue AI

    A North American leader in digital strategies, Tourisme Montréal has joined forces with Prologue AI to develop the prototype of The Voice of Montréal, the very first AI-driven hybrid (image and voice) assistant designed to help travellers discover Montréal. It is the first product of its kind in the global tourism industry. The partnership with Prologue AI started at MT Lab, the incubator for innovation in tourism, culture and entertainment co-founded by Tourisme Montréal in 2017. Prologue AI is part…

  • Swoop carries its one-millionth traveller

    Press Release Swoop celebrated its one-millionth traveller on a flight from Edmonton to Hamilton earlier this week. William and Emily Burchat were surprised to be selected as the lucky recipients of a round-trip for two on Swoop and a commemorative, Swoop branded, model aircraft. The pair were travelling to Hamilton with their twin infant daughters who were meeting their grandparents for the first time. “It was an awesome experience. They were all super helpful, every single one of them,” said…

  • The Air Canada Foundation makes every bit count for thousands of Canadian children

    Press Release The Air Canada Foundation is pleased to announce that, to further strengthen its partnership with Children’s Miracle Network (CMN), all funds raised in 2019 on board Air Canada and Air Canada Rouge flights through the “Every Bit Counts” program will be remitted to the 14 CMN paediatric member hospitals in Canada. “Over the years, Air Canada and the Air Canada Foundation have made a direct impact in local communities across Canada through a unique combination of grants to children’s hospitals, airline tickets and Aeroplan Miles donations. We are proud…

  • Trendsetting: Developing talent in event entertainment

    By Janice Cardinale Anticipation is what drives every one of us in the event industry. At The Idea Hunter, my corporate entertainment agency, we do our best work when we anticipate the future and craft ideas before our clients are aware they need it. Our work needs to inspire, resonate and, most importantly, add real value to our clients’ businesses. When we’re successful, it’s fulfilling not only for my clients and the talent I connect them with, but for me, too. To…

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