Artificial intelligence has moved from buzzword to backstage crew member. It’s already working behind the scenes at conferences, trade shows, corporate gatherings, and marketing activations around the world. For event planners and marketing teams, this is one of the most exciting shifts our industry has seen in years – a chance to spend less time on repetitive tasks and more time crafting experiences people love. So where does AI actually make a difference? Let’s break it down across the…
As a festival and event producer, I know the post-event daze well. You know the feeling — the days and weeks after an event when you are relieved it’s over and proud of the event you produced but you are already planning and potentially stressing about the next one. Before you move on to the next event, here’s five reasons why you should complete a post-event report. 1.It brings closure and finality to the event A post-event report wraps…
While the shift to virtual events in 2020 was challenging, event planners quickly discovered loads of useful data that a digital format can provide. More than physical events, virtual events provide organizers unprecedented insight into attendee demographics and behaviour. This information can be used to create bigger and better future events. But this data is only useful if you know what to collect and how to analyze it. Event and Session Attendance Your virtual event platform enables you to see…
Prior to the COVID-19 pandemic, there were many web-based platforms that supported live events in limited capacities like video meetings or virtual walkthrough tours. Some platforms, such as event apps, have grown out of their ability to network an audience, connect buyers and sellers, and recommend relevant content to key audiences. Others are education platforms built for storing on-demand videos curated for the user to mimic a trade show or event experience. The current higher demand for an all-encompassing solution is driving…
Mobile event apps are almost expected today and will become even more important as face-to-face exhibitions resume. But with so many offering similar features, how do you decide which is the best one? While research shows cost is the biggest determining factor for organizers when selecting an event app, it shouldn’t be the only one. Here’s what you need to consider. 1. Functionality. Establish what you require and then find out if the app provides it. What you need will…
