Artificial intelligence has moved from buzzword to backstage crew member. It’s already working behind the scenes at conferences, trade shows, corporate gatherings, and marketing activations around the world. For event planners and marketing teams, this is one of the most exciting shifts our industry has seen in years – a chance to spend less time on repetitive tasks and more time crafting experiences people love. So where does AI actually make a difference? Let’s break it down across the…
For years, corporate culture was often built around a handful of major annual events. The annual holiday party or the yearly summer BBQ with the occasional team-building day or staff appreciation lunch sprinkled in – these moments mattered and in many ways, they still do. But today’s workplace looks very different than it did even five years ago. Hybrid work has changed how employees connect. Teams are more dispersed. Burnout is higher. Office attendance can fluctuate dramatically from one day…
We’ve all been to meetings and corporate events where the room looks and feels like 100 other spaces you’ve been in. Rows of chairs. A stage. Maybe a networking reception with highboys and a bar tucked in the corner. Everyone nursing their cocktail, keeping to their cliques or awkwardly hovering not knowing who to talk to and wondering if it’s too soon to leave. Connection doesn’t happen by accident. It is designed; intentionally, strategically, and often invisibly. When the…
In a world of fast fleeting content at our fingertips and digital distractions, audience attention is competitive and harder than ever to hold. With the rise of video shorts and constant scrolling on social media platforms, audiences are increasingly conditioned to make rapid decisions about what deserves their focus and attention. While events bring people together in person, we are still competing for attention due to behaviours shaped by platforms like TikTok, Instagram, and LinkedIn. Attendees may be physically…
For years, corporate events have been measured by attendance, aesthetics, and applause. Did guests show up? Did the room look beautiful? Did people have fun? These are still valid questions, but they’re no longer enough. Today’s audiences expect experiences that mean something and as event professionals, our job has evolved. We no longer just design what events look like, we must design how they make people feel, what they stand for, and how they create impact. Purpose-driven event design…
Micro-events that deliver unique and personalized experiences are redefining the event landscape. These trending types of gatherings focus on creating meaningful interactions, tailored experiences, and a sense of exclusivity that large-scale events simply can’t match. That can look like a chartered boat experience, renting a private suite at a sporting event or even hosting a retreat. As explained in one of Redstone’s previous blogs, “Is Bigger Better? Introducing Micro Events“, micro-events that are small, intimate gatherings designed to foster…
In the dynamic landscape of event planning, the integration of cutting-edge audio/visual (A/V) technology has emerged as a transformative force, reshaping the way audiences engage and interact during events. As we navigate an era where virtual and hybrid events have become the norm, understanding the profound impact of A/V technology on event engagement is important for communicators, event planners, and businesses alike. Unveiling the Evolution of A/V Technology The journey of A/V technology from basic sound systems to sophisticated…
A/V & Special Effects, Event Operations, Social Media & Technology
While the shift to virtual events in 2020 was challenging, event planners quickly discovered loads of useful data that a digital format can provide. More than physical events, virtual events provide organizers unprecedented insight into attendee demographics and behaviour. This information can be used to create bigger and better future events. But this data is only useful if you know what to collect and how to analyze it. Event and Session Attendance Your virtual event platform enables you to see…
Q&A with Anthony Vade, Experience Architect at FMAV Events have always been about creating experiences. That, and ensuring attendees walk away with the brand messages and key takeaways intended by the event’s planners and stakeholders. This is a worthy goal on paper, but how does one do that effectively, and how can technology help create that lasting impression? Here to discuss the role technology plays in helping event professionals design better experiences is FMAV’s Anthony Vade. How can technological solutions be used…
