In 2020, during the meetings’ industry’s largest crisis to date, LinkedIn saw a massive spike in new users, and content creation on LinkedIn rose 60 per cent. This social and professional media platform is not only growing in popularity for job seekers, but it’s become one of the best platforms for you to project your personal brand and share your thought leadership. If you are a corporate meeting professional, there’s no better social media platform than LinkedIn to connect with…
News & Articles - event planners
Factors to Consider in Budgeting Events
Over the last 18 months, how we deliver events has shifted dramatically. Event organizers have had to throw out their budgeting plans and sort out new ways of understanding the costs and benefits of their event spend. We’ve seen a lot of change and have helped our clients navigate this shift over the last two years. As we look to the future, change is not going to subside. Understanding how to budget new formats and content delivery will go a…
Lessons Learned from the Pandemic Meeting and Event Design Program
Even before COVID-19, event organizers had a laundry list of items to tackle when planning an event. The pandemic has added a whole new host of considerations to ensure the health and safety of all involved. As someone who always strives to learn new things, challenge ideas and provide value to our events team and clients, I decided late last year to pursue Pandemic Meeting and Event Design certification. Developed by the Event Leadership Institute in partnership with Meeting Professionals International, the…
Final IMEX Buzz Day Aims to Help Create Trend Watchers
Business event professionals can learn how to become trend watchers and create products, services and campaigns tailored to future needs at the next IMEX Buzz Day. Taking place Sept. 15, the free virtual experience features panel sessions about what lies ahead in the world of business, events and technology. “Predicting and responding to the future business landscape can sometimes be difficult but it’s always essential,” says IMEX Group CEO, Carina Bauer. “Our exciting range of experts have a laser focus…
How to Leverage Technology to Simplify your Hybrid Event Production
A recently published study by EventMB found an overwhelming majority of event organizers (81 per cent) believe they have to design and execute separate, dedicated experiences for in-person and remote audiences when hosting a hybrid event. Fortunately, with the right production technology and expertise, you don’t have to plan two separate events when going hybrid. Here’s how. Focus on Content Hybrid formats allow you to produce one event with two outputs. Take Apple’s annual Worldwide Developers Conference. The five-day event…
How to Create a Budget for your Event
Creating an event budget can be challenging. After all, there is a lot to consider. In addition to necessary costs like the venue and event staff, you want to allow for unexpected expenses, hidden fees that will undoubtedly crop up and an emergency fund. Here are eight tips to help you prepare for the unknowns and set your event up for success. 1. Identify Goals and Primary KPIs Budgeting for your event usually occurs after the main objectives have been…
5 Questions to Ask Before Pricing your Hybrid Event
As hybrid models gather momentum, many event planners are becoming increasingly concerned about one issue that has no clear answer: pricing. Here are five key questions to help you determine how to price your next hybrid event. 1. What is the hybrid event makeup? When producing a hybrid event that combines in-person and virtual attendees, you can choose where to place the emphasis on pricing. This will be determined in part by your communications strategy and what level of profit,…
Events Industry Merger Solidifies Management Strength
Two Canadian event management companies have merged. ProPlan Conferences and Events has joined forces with CanPlan Event and Conference Services Inc. In doing so, ProPlan founder Bettyanne Sherrer will become a member of the CanPlan executive team, which includes co-founders Ann Clemenson and Patricia Pearson, and Maria Montesinos who joined the corporation in 2017. “Bettyanne, who has received many industry awards, including being inducted into the Hall of Fame twice, is the talent behind major international events, the successful launch…
Study Finds Virtual Events Making Data Management More Complicated for Event Planners
The results of a research study titled “The Changing Role of Event Data ‐ New Challenges & Opportunities” conducted by Eventsforce in May 2021 showed that 82 per cent of organizers feel good data practices are going to be critical in running successful hybrid events. The study was based on the views of 200+ event professionals in the United States and the United Kingdom, representing corporates, associations, government, educational institutions, and event management agencies. One of the key objectives of…
Hubb Survey Finds Majority Now Experienced in Planning Virtual Events
Hubb, a leading virtual, hybrid, and in-person event software platform, released data earlier this spring on findings from its 2021 Spring UNTETHERED Design-a-thon Event. The findings confirm the pandemic forced a major change within the industry, with 83 per cent of event professionals surveyed saying they now have experience hosting and/or planning a virtual event, versus only 45 per cent surveyed in the May 2020. Hubb surveyed more than 1,600 of the event planners who attended the UNTETHERED event this…
