The Hotel Association of Canada (HAC) has announced the appointment of Adrienne Foster as vice-president, policy and public affairs. In her new role, Foster will spearhead the industry’s recovery efforts including a focus on public policy that supports tourism and hospitality growth, urgency and attention on the labour crisis and ensuring a level playing field amongst all accommodation providers.
Foster has championed the travel industry in Canada for more than 10 years. With both public and private sector experience, she brings an in-depth understanding of policy development, the machinery of government and government relations to the role.
Since 2016, she held the role of director of strategy and corporate planning at Destination Canada’s Ottawa office where she worked with parliamentarians and government officials in key departments on travel industry issues. Prior to this role, Foster worked at the Tourism Industry Association of Canada (TIAC) as director of research and public affairs, where she developed an extensive industry network and advocated on policy issues including increased investments in global marketing, aviation cost structure, visa policy and labour issues.