GES Launches Spiro Marketing Solutions


Global Experience Specialists (GES), a leading global provider of exhibition services, brand experiences and live event venue services introduces its newest venture Spiro, an integrated marketing solutions agency. Spiro strengthens GES’ abilities to manage traditional events and offers a new set of capabilities to deliver heightened experience dividends for the ways events have transformed.

Spiro sees in-person, virtual and hybrid events alike as opportunities for immersive, interactive storytelling and brand loyalty-building. Enhanced services include annual meetings; strategic event management and production including design, development, management, and execution of events; virtual or hybrid events and experiences, where the team designs, activates and produces virtual and hybrid events of any kind; and community-centred experience design, for those companies who endeavor to support and elevate their communities.

Working with some of the world’s most recognized brands, Spiro’s strategists, creators, innovators, builders, marketers and specialists will work together to deliver high-impact brand experiences.

“Due to the changing marketplace, the needs of our corporate clients have shifted, “said GES executive vice president N.A. exhibitions Jeff Quade. “The evolution of Spiro, formerly Brand Experiences, allows us to leverage enhanced service offerings any time of the year to our valued corporate accounts and events partners. Spiro will continue to complement our exhibitions business where we continue to provide best-in-class services for our clients and carry on the legacy of excellence GES exhibitions has always provided.”

Past experiential marketing clients have included Cisco (designing an 11,000-square-foot event space at the Middle East Expo in Dubai), the U.S Air Force and Space Force (creating the Space Security Challenge, a 6,000-attendee competition), and cosmetics company Aveda (executing its 40th anniversary congress).



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