By Liz Gobin and Anthony Vade, FMAV Gaining and retaining relationships with sponsors continues to be one of the biggest challenges facing event and meeting professionals. Over the last ten years, the industry has been subject to legislative and cultural changes that have resulted in a seismic shift in relationship dynamics. Moreover, sponsors are demanding more from their investments and trading traditional sponsorship for personalized, outcome-driven customization. This leaves planners working harder than ever to secure and retain event sponsorship.…
Industry Insights
A City for All Seasons: Year-round reasons to bring an event to Québec City
Some destinations are known for their exciting summer events, others for their outdoor winter activities and still others for their colourful spring or fall attractions. Rarer than these, however, are destinations that deliver alluring experiences all year round — and it’s these that rank high among meeting and event planners. For many, the search for an “all season” destination has led to Québec City, where annual festivals, cultural events, outdoor activities and culinary celebrations combine to offer compelling reasons to…
A Growing Scene: The rise of cannabis conventions and events in Canada
On October 17, 2018, Canada will become the first G7 nation (and the second country in the world) to legalize marijuana for recreational consumption. The passing of Bill C-45, the Cannabis Act, is expected to spark what many believe will be one of the most lucrative and fastest-growing industries in the country and, in so doing, grow demand for cannabis conventions and events. No doubt, it would be a mistake to underestimate the potential of Canada’s cannabis industry. The New…
Caesars Windsor Resort & Convention Centre
This outstanding venue, along with a world-class team, and exceptional service will set the stage for an unparalleled experience for both planners and event attendees. Meeting, exhibition and banquet spaces cover over 100,000-square-feet on two levels, with functionality and flexibility in mind. Function rooms accommodate up to 2,000 people and are ideal for events both large and small, including meetings, presentations, seminars, breakout groups, dinners, galas and trade shows. Audio Visual Solutions Offering a full range of in-house Audio Visual…
Incentivized Events: The perks of planning an event in Québec City
There are perks to selecting the right event destination — both for those who attend and those who set the agenda. And for planners who choose Québec City, those perks can add up. The aim of any meeting or event is to leave delegates with lasting memories. Herein, Québec City is home to a host unique activities that will incentivize attendance. Planning an afternoon at the École de cirque de Québec, for example, can give attendees a taste for the “centre ring”…
Virtual events: A new world for audience engagement
Advances in technology have given event planners the tools to elevate their meetings and conferences like never before. In particular, innovations in audio and visual equipment have given way to virtual events in which participants can view and interact with live event content from any location around the globe, and from any device. Virtual events afford organizations an opportunity to engage with audiences on a higher level, connect with remote audiences, and allow participants to view content on their device.…
Québec City Industry Spotlight
From innovators in material production to trailblazers in smart, sustainable construction, Québec City boasts a growing portfolio of industry leaders. In part two of our Québec City key Industry Spotlight, we turn the focus on three more sectors that make this capital city an opportune destination for corporate meetings and events. Insurance Québec City prides itself on being the second-largest insurance and financial service industry in Canada. Ten financial and insurance company headquarters reside between it and the nearby city…
Montréal Named Top Host City for International Conferences
A new report from the Union of International Associations (UIA) ranks Montréal first among the top international conference cities in the Americas in 2017. Finishing ahead of Washington, New York, Chicago, Buenos Aires and Toronto, Montréal achieved a new record of 149 international conferences hosted last year, eclipsing the city’s previous record of 108 events set in 2005. More impressive still, Montréal hosted almost two-and-a-half times the number of events attracted by runner-up city, Washington D.C. “The excellent work by…
Québec City Industry Spotlight
It may be Québec City’s dynamic culture that draws tourists to the region, but for the business crowd, it’s the capitol’s vibrant industry community that turns heads. Over the decades, the city has become a hub for major players across all key industries. In part one of this Québec City industry profile, we’re turning our spotlight on four of its driving industries. Digital Arts Imagination and innovation reign supreme within Québec City’s digital arts sector, where over 104 companies and…
Industry influencers shine a global light on Montreal
As a leading destination with enduring appeal, the Palais des congrès de Montréal has always attracted the eye of event planners scouting exceptional locales for their upcoming events. But the ultramodern facility recently upped its game, announcing in April that it has assembled a group of top industry leaders from the city’s eight key economic sectors to form a new Multisector Strategic Taskforce. The Taskforce is the first of its kind for the Palais, assigned to help develop and nurture…
