CEMA wrapped its 2026 CEMA Summit in Toronto, Ontario, marking the largest gathering in the organization’s 27-year history and reinforcing the growth trajectory that is driving CEMA’s next chapter of global expansion. This year marked only the second time in the organization’s history that the Summit has been held outside the United States, and the first time it has been hosted in Toronto — a fitting home for a Summit built around global connection. More than 850 corporate event…
PCMA and CEMA announced enhancements to Spark, the only generative AI tool built by event professionals for event professionals, and now boasts more than 9,000 users. Spark, introduced to the global business events community nearly 16 months ago, now includes the ability to identify viable destinations and venues. The integration with Tempest will enable business events strategists to be even more productive providing the capability to identify destinations and venues that meet their needs and criteria, all in one…
Brian Mason is the new vice president, strategy and operations at Corporate Event Marketing Association (CEMA). A longtime CEMA member and former advisory board member, Mason will lead the CEMA team and collaboratively work with the CEMA advisory board to execute CEMA’s vision and lead growth initiatives, including brand marketing, new program development, events, membership growth and retention, and ongoing community engagement. “Strategic event leaders today play a key role in driving key KPIs for companies across all industries,”…
PCMA has acquired the Event Leadership Institute (ELI) to provide the global business events industry with the most comprehensive portfolio of learning solutions and content all in one place. ELI’s Founder, Howard Givner, and the ELI team will immediately join the PCMA family. Givner’s new role will be senior vice president of knowledge and learning for the organization. In addition, ELI’s 800 existing members, subscribers and business partners will be folded into the business in the coming weeks. “PCMA…
Junior Tauvaa, a recognized business events and destination marketing executive, will join PCMA as chief business officer, effective January 9, 2023. He will oversee the events and education, CEMA at the strategic level, Convene, and product development teams along with PCMA’s 2030 vision of being the Platform for the Business Events Industry. “Junior’s collaborative leadership approach and vast knowledge of the association and destination marketing landscape rounds out our executive leadership team exceptionally well as we prepare to introduce new…
Two meetings industry associations are set to merge. PCMA, formerly known as the Professional Convention Management Association, has announced plans to acquire the Corporate Event Marketing Association (CEMA). The deal would make CEMA a wholly owned division of PCMA, with distinct memberships. “This is a win-win for both organizations, their respective members and business partners as we together focus on the recovery of business events through the pandemic and beyond,” said PCMA president and CEO, Sherrif Karamat, and PCMA board…
