PCMA and CEMA announced enhancements to Spark, the only generative AI tool built by event professionals for event professionals, and now boasts more than 9,000 users.
Spark, introduced to the global business events community nearly 16 months ago, now includes the ability to identify viable destinations and venues.
The integration with Tempest will enable business events strategists to be even more productive providing the capability to identify destinations and venues that meet their needs and criteria, all in one spot, the Spark platform.
“Business events strategists are continually seeking opportunities to be as productive as possible while at the same time being mindful of their footprint and impact on destinations and venues,” said PCMA and CEMA president and CEO Sherrif Karamat. “We continue to grow and evolve Spark in the AI business events industry space by creating alliances with organizations that can help bring the supply and demand side of the business together through a more seamless and efficient user experience.”
The enhancements make it easier for event professionals to not only find suitable destinations and venues but to make data-driven decisions that align with their sustainability goals and event requirements.
“We’re excited to partner with PCMA and Gevme on the Spark integration, enhancing its already robust event planning capabilities,” said Alex Heimann, CEO, Tempest. “This collaboration channels high-quality data from destination organizations into the foundational models powering Spark, equipping event professionals with reliable, authoritative destination information and insights.”
Several destinations, including Dallas, Detroit, Long Beach, Minneapolis and Pittsburgh are in the early integration process with Spark through the alliance with Tempest.
