PCMA and CEMA announced enhancements to Spark, the only generative AI tool built by event professionals for event professionals, and now boasts more than 9,000 users. Spark, introduced to the global business events community nearly 16 months ago, now includes the ability to identify viable destinations and venues. The integration with Tempest will enable business events strategists to be even more productive providing the capability to identify destinations and venues that meet their needs and criteria, all in one…
