News & Articles - PCMA

  • Mason

    Mason Leads CEMA As Vice President

      Brian Mason is the new vice president, strategy and operations at Corporate Event Marketing Association (CEMA). A longtime CEMA member and former advisory board member, Mason will lead the CEMA team and collaboratively work with the CEMA advisory board to execute CEMA’s vision and lead growth initiatives, including brand marketing, new program development, events, membership growth and retention, and ongoing community engagement. “Strategic event leaders today play a key role in driving key KPIs for companies across all industries,”…

    Breaking News, Uncategorized

  • PCMA Unveils Two Acquisitions

      PCMA has acquired the Event Leadership Institute (ELI) to provide the global business events industry with the most comprehensive portfolio of learning solutions and content all in one place. ELI’s Founder, Howard Givner, and the ELI team will immediately join the PCMA family. Givner’s new role will be senior vice president of knowledge and learning for the organization. In addition, ELI’s 800 existing members, subscribers and business partners will be folded into the business in the coming weeks. “PCMA…

    Breaking News

  • PCMA Adds New Executive Leader

      Junior Tauvaa, a recognized business events and destination marketing executive, will join PCMA as chief business officer, effective January 9, 2023. He will oversee the events and education, CEMA at the strategic level, Convene, and product development teams along with PCMA’s 2030 vision of being the Platform for the Business Events Industry. “Junior’s collaborative leadership approach and vast knowledge of the association and destination marketing landscape rounds out our executive leadership team exceptionally well as we prepare to introduce new…

    Breaking News

  • PCMA meetings executive

    PCMA Names Meetings Executive of the Year

      Patrizia Semprebene Buongiorno, vice president, AIM Group International, received the 2022 PCMA Global Meetings Executive of the Year award. The award is presented annually at the IMEX Frankfurt Gala Dinner. The Meetings Executive of the Year award recognizes a business events strategist who has demonstrated a vision, commitment and passion for the advancement and education of the global meetings industry. Noting her initiative and volunteerism, Sherrif Karamat, PCMA’s president and CEO, called Buongiorno a “fearless leader with a drive for…

    Breaking News

  • Associations Launch Business Events Industry Week

      Three meeting and convention industry associations have consolidated several key annual gatherings into Business Events Industry Week in 2022. Destinations International, the International Association of Exhibitions and Events (IAEE) and PCMA will launch Business Events Industry Week, a week dedicated to community, commerce, content, awards and advocacy in order to unite the global business events industry and to reinforce the power of business events to advance economies and social good. The week is intended for destinations and industry service suppliers…

    Breaking News

  • IHG CVS PCMA

    IHG partners with CVS Health, PCMA

      IHG Hotels & Resorts has strengthened its Meet with Confidence program by partnering with CVS Health for onsite COVID-19 rapid testing and PCMA for a new course. The onsite testing offered through CVS Health further complements the IHG Way of Clean program, which was enhanced in 2020 with additional cleanliness and well-being measures implemented at all hotels, and IHG’s Meet with Confidence Commitment, to make every event just right. IHG also has signed a new Education Sponsorship agreement with PCMA…

    Breaking News

  • challenges

    PCMA Launches Digital Event Strategist Program to Support Hybrid Future

    PCMA’s Digital Event Strategist (DES) certification for event professionals has secured Encore, a leading global event technology and production company, as partner in a three-year agreement to include scholarships and other direct benefits to the business events community. “Digital and hybrid event education has proven to be important during the global pandemic to re-skill the industry. Organizations needed to find a way to meet, and the rapid transition to leverage digital platforms was the only path forward,” said the release.…

    Breaking News

  • PCMA to Acquire Association of Corporate Event Marketers

    Two meetings industry associations are set to merge. PCMA, formerly known as the Professional Convention Management Association, has announced plans to acquire the Corporate Event Marketing Association (CEMA). The deal would make CEMA a wholly owned division of PCMA, with distinct memberships. “This is a win-win for both organizations, their respective members and business partners as we together focus on the recovery of business events through the pandemic and beyond,” said PCMA president and CEO, Sherrif Karamat, and PCMA board…

    Breaking News

  • Updated Business Events Compass Report Revises Recovery Forecast

    PCMA has released an update to Business Events Compass, an actionable framework of insights and strategies for event professionals and their business partners during the pandemic and beyond. The best case for economic recovery of the business events sector to pre-COVID levels is now expected to take place in Q3 2022 or later. The effectiveness of COVID-19 containment measures across Asia Pacific (APAC) is a reason for optimism, with elevated prospects for a continued recovery in the region. Forty-five per…

    Breaking News

  • Six marketing tips to promote your next event

    By Brent Taylor Let’s talk marketing. It seems today that there is a plethora of marketing materials, opinions and experts advising us on how to best market any product or service we have to offer. Why is that? Why is there so much attention being given to marketing? I recently read Seth Godin’s books, All Marketers are Liars and Purple Cow. I recommend both these books along with Simon Sinek’s Start with Why. I was intrigued by what Godin identifies as…

    Event Branding & Marketing, Event Operations, Social Media & Technology

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