News & Articles - PCMA

  • PCMA

    PCMA Signs Multi-Year Partnerships

      PCMA announced event production partnerships with SourceOne Events and Advanced Staging Productions. SourceOne Events has committed to a three-year agreement to support PCMA’s signature events in North America from 2027 through 2029. Advanced Staging Productions returns for a second consecutive year to produce Convening Leaders 2027 in Miami Beach, Florida. The partnerships reflect a deliberate shift in how PCMA is collaborating with these organizations and their teams to support the creation and activation of its events. These multi-year commitments…

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  • PCMA

    PCMA Insights Expanding to Support Leaders

      PCMA is expanding PCMA Insights, its series of industry reports helping corporate, association and destination marketing leaders navigate rapid change across the global business events landscape. Developed with MCI, the research gives decision-makers practical, forward-looking intelligence to inform strategy, event investment and market positioning over the next 18 to 24 months. Executive summaries are free; comprehensive reports are complimentary for PCMA and CEMA members, and available to non-members for $279 per year. Anchored by the PCMA 2026 Outlook Report,…

    Breaking News

  • CEMA

    CEMA 2026 Boasts Record Attendance

      CEMA wrapped its 2026 CEMA Summit in Toronto, Ontario, marking the largest gathering in the organization’s 27-year history and reinforcing the growth trajectory that is driving CEMA’s next chapter of global expansion. This year marked only the second time in the organization’s history that the Summit has been held outside the United States, and the first time it has been hosted in Toronto — a fitting home for a Summit built around global connection. More than 850 corporate event…

    Breaking News

  • Spark

    PCMA Enhances Spark AI Tool

      PCMA and CEMA announced enhancements to Spark, the only generative AI tool built by event professionals for event professionals, and now boasts more than 9,000 users. Spark, introduced to the global business events community nearly 16 months ago, now includes the ability to identify viable destinations and venues. The integration with Tempest will enable business events strategists to be even more productive providing the capability to identify destinations and venues that meet their needs and criteria, all in one…

    Breaking News

  • Choice

    Mason Leads CEMA As Vice President

      Brian Mason is the new vice president, strategy and operations at Corporate Event Marketing Association (CEMA). A longtime CEMA member and former advisory board member, Mason will lead the CEMA team and collaboratively work with the CEMA advisory board to execute CEMA’s vision and lead growth initiatives, including brand marketing, new program development, events, membership growth and retention, and ongoing community engagement. “Strategic event leaders today play a key role in driving key KPIs for companies across all industries,”…

    Breaking News, Uncategorized

  • PCMA Unveils Two Acquisitions

      PCMA has acquired the Event Leadership Institute (ELI) to provide the global business events industry with the most comprehensive portfolio of learning solutions and content all in one place. ELI’s Founder, Howard Givner, and the ELI team will immediately join the PCMA family. Givner’s new role will be senior vice president of knowledge and learning for the organization. In addition, ELI’s 800 existing members, subscribers and business partners will be folded into the business in the coming weeks. “PCMA…

    Breaking News

  • PCMA Adds New Executive Leader

      Junior Tauvaa, a recognized business events and destination marketing executive, will join PCMA as chief business officer, effective January 9, 2023. He will oversee the events and education, CEMA at the strategic level, Convene, and product development teams along with PCMA’s 2030 vision of being the Platform for the Business Events Industry. “Junior’s collaborative leadership approach and vast knowledge of the association and destination marketing landscape rounds out our executive leadership team exceptionally well as we prepare to introduce new…

    Breaking News

  • PCMA meetings executive

    PCMA Names Meetings Executive of the Year

      Patrizia Semprebene Buongiorno, vice president, AIM Group International, received the 2022 PCMA Global Meetings Executive of the Year award. The award is presented annually at the IMEX Frankfurt Gala Dinner. The Meetings Executive of the Year award recognizes a business events strategist who has demonstrated a vision, commitment and passion for the advancement and education of the global meetings industry. Noting her initiative and volunteerism, Sherrif Karamat, PCMA’s president and CEO, called Buongiorno a “fearless leader with a drive for…

    Breaking News

  • Associations Launch Business Events Industry Week

      Three meeting and convention industry associations have consolidated several key annual gatherings into Business Events Industry Week in 2022. Destinations International, the International Association of Exhibitions and Events (IAEE) and PCMA will launch Business Events Industry Week, a week dedicated to community, commerce, content, awards and advocacy in order to unite the global business events industry and to reinforce the power of business events to advance economies and social good. The week is intended for destinations and industry service suppliers…

    Breaking News

  • IHG CVS PCMA

    IHG partners with CVS Health, PCMA

      IHG Hotels & Resorts has strengthened its Meet with Confidence program by partnering with CVS Health for onsite COVID-19 rapid testing and PCMA for a new course. The onsite testing offered through CVS Health further complements the IHG Way of Clean program, which was enhanced in 2020 with additional cleanliness and well-being measures implemented at all hotels, and IHG’s Meet with Confidence Commitment, to make every event just right. IHG also has signed a new Education Sponsorship agreement with PCMA…

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