Mason Leads CEMA As Vice President


Brian Mason is the new vice president, strategy and operations at Corporate Event Marketing Association (CEMA). A longtime CEMA member and former advisory board member, Mason will lead the CEMA team and collaboratively work with the CEMA advisory board to execute CEMA’s vision and lead growth initiatives, including brand marketing, new program development, events, membership growth and retention, and ongoing community engagement.

“Strategic event leaders today play a key role in driving key KPIs for companies across all industries,” said Mason. “I am excited to join the CEMA team that cultivates strategic event marketing careers through education, networking, and leadership. I look forward to supporting our event marketing membership, advisory board, and industry partners into CEMA’s next chapter.”

An accomplished global event professional with 20 plus years of experience in event planning and administration, Mason joins the CEMA team following more than 14 years as a senior-level global event strategist with Salesforce. He joined CEMA March 26 and reports to Junior Tauvaa. PCMA’s chief business officer.

“The CEMA community continues to create industry-leading educational content and high-impact professional networking opportunities, while driving groundbreaking thinking to help advance the global business events industry,” said PCMA and CEMA president and CEO Sherrif Karamat. “Brian’s leadership will be integral with PCMA and the CEMA advisory board as we continue to collaborate to develop new value opportunities for members and business partners that leverage the combination of two of the global business events industry’s most powerful communities.”

CEMA advisory board chair Amy Walter stated, “Brian’s solid understanding of the CEMA community and culture will provide significant contributions and accelerated execution of CEMA strategic plans, growth and community plans.”


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