News & Articles - technology

  • audio events

    Why Corporate Events Are Bigger Than Ever

      Something is happening in the corporate events industry that hasn’t happened at this scale before. Live, in-person events aren’t just recovering from years of virtual-first programming—they’re surging past pre-pandemic levels with higher attendance expectations, larger production footprints, and audiences that arrive with fundamentally different standards for what a corporate event should feel and look like. For corporate planners, the message is clear: showing up is no longer enough. The audiovisual production behind the event is now inseparable from the…

    A/V & Special Effects, Event Operations

  • AI

    The Role of AI in Events

      Nowadays it’s all about AI. All the time, every day, every conversation. And while there is no doubt that AI will help make us more efficient and more resourceful, we need to remember that all AI is not equal, and although you might read about how great an AI tool is working for some people, there is no ‘one-size-fits-all’ solution. Consider what you are trying to accomplish AI cannot do our jobs for us yet (thank god)… but it…

    Uncategorized

  • Encore

    Encore Invests $100M in New Products

      Encore has announced a $100 million capital commitment for 2026 to expand new products and innovations while refreshing and upgrading existing inventory designed to elevate live corporate event experiences through digital and AI‑driven tools, upgraded production solutions and expanded immersive solutions. As organizations place increasing value on authentic, in-person engagement, Encore continues to invest in both its technology and its people, combining advanced tools with technical expertise to help customers create better experiences. “Encore continues to evolve the customer…

    Breaking News

  • Avera

    Three AV Firms Merge to Form Avera

      Three audiovisual companies — Proshow Audiovisual, Bespoke Audio Visual, and XPAV — announced the launch of Avera Audiovisual, a national audiovisual company that will bring their operations together to better serve clients coast to coast while preserving the character, leadership, and relationships that defined each founding company. Starting in June, Avera will operate as the parent brand, while its founding companies continue to serve clients through the transition period in 2026. Avera brings together decades of experience delivering live…

    Breaking News

  • lighting

    The Psychology of Lighting at Events

      Lighting is often described as a technical layer of event production, but in reality, it is one of the most powerful psychological tools available to planners and producers. Before a presenter speaks a single word, lighting has already influenced how the audience feels about the room, the brand, and the message they are about to receive. Human beings respond emotionally to light. It affects mood, attention, trust, and even memory retention. In corporate environments, where clarity and perception are…

    A/V & Special Effects, Event Operations

  • EventMobi

    EventMobi Welcomes Brandt Krueger

      EventMobi has appointed Brandt Krueger as director of industry relations and partnerships. In this newly created role, Krueger will shape EventMobi’s industry content strategy, build and deepen partnerships with leading meetings and events associations and communities, and help event professionals navigate the rapidly evolving event technology landscape with clarity and confidence. Krueger brings almost 30 years of hands-on experience in event production and technology, along with an extensive track record of industry education and advocacy. He is the author…

    Breaking News

  • AI human

    Using AI Still Needs A Human Touch

    by Angela Zaltsman There is no escaping AI and evolving technology. Artificial intelligence is not something on the horizon—it is already embedded in our everyday lives. From AI-generated answers appearing at the top of online searches to personalized social media feeds shaped by algorithms, we interact with AI constantly often without realizing it. Given this reality, when it comes to meetings and events, the question is no longer if AI should be used, but how it should be integrated thoughtfully…

    Event Operations, Social Media & Technology

  • contracts

    SITE Selects Cvent as Tech Partner

      SITE (Society for Incentive Travel Excellence) has appointed Cvent as its official event technology partner across its portfolio of globally recognized events. “SITE’s events bring our global community together to learn, connect, and experience the power of incentive travel,” said Annette Gregg, CEO, SITE. “By partnering with Cvent, we’re evolving the way we design and deliver those experiences, with technology that supports engagement, inclusivity, and insights before, during, and after every event.” As the exclusive event technology partner, Cvent…

    Breaking News, Uncategorized

  • artificial

    How to Use Artificial Intelligence Successfully

      Artificial intelligence – that all-encompassing technology that is sweeping the world faster than a speeding bullet; transforming industry in every aspect of our lives. Is it insidious? Will we event planners be replaced by a ‘bot some day? For event planners, I would argue that artificial intelligence is a valuable tool. It helps us restructure administration, stimulate new ideas, and simplify communications. Although our work becomes less administration-heavy, the risks around privacy, precision, local perspective, and over-reliance on computer-generated…

    Breaking News

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