Artificial intelligence has moved from buzzword to backstage crew member. It’s already working behind the scenes at conferences, trade shows, corporate gatherings, and marketing activations around the world. For event planners and marketing teams, this is one of the most exciting shifts our industry has seen in years – a chance to spend less time on repetitive tasks and more time crafting experiences people love. So where does AI actually make a difference? Let’s break it down across the…
Cvent announced that it has earned five awards recognizing its leadership in AI across marketing technology, events and travel and customer engagement. Each recognition acknowledges CventIQ, the AI that powers Cvent’s platform that is purpose-built for the events industry and grounded in the signals and workflows that make events perform. The wins across marketing, event management, and hospitality/travel reflect how far Cvent’s platform strategy reaches, spanning every stage of the event lifecycle from initial planning through execution and post-event…
Something is happening in the corporate events industry that hasn’t happened at this scale before. Live, in-person events aren’t just recovering from years of virtual-first programming—they’re surging past pre-pandemic levels with higher attendance expectations, larger production footprints, and audiences that arrive with fundamentally different standards for what a corporate event should feel and look like. For corporate planners, the message is clear: showing up is no longer enough. The audiovisual production behind the event is now inseparable from the…
Nowadays it’s all about AI. All the time, every day, every conversation. And while there is no doubt that AI will help make us more efficient and more resourceful, we need to remember that all AI is not equal, and although you might read about how great an AI tool is working for some people, there is no ‘one-size-fits-all’ solution. Consider what you are trying to accomplish AI cannot do our jobs for us yet (thank god)… but it…
Encore has announced a $100 million capital commitment for 2026 to expand new products and innovations while refreshing and upgrading existing inventory designed to elevate live corporate event experiences through digital and AI‑driven tools, upgraded production solutions and expanded immersive solutions. As organizations place increasing value on authentic, in-person engagement, Encore continues to invest in both its technology and its people, combining advanced tools with technical expertise to help customers create better experiences. “Encore continues to evolve the customer…
Three audiovisual companies — Proshow Audiovisual, Bespoke Audio Visual, and XPAV — announced the launch of Avera Audiovisual, a national audiovisual company that will bring their operations together to better serve clients coast to coast while preserving the character, leadership, and relationships that defined each founding company. Starting in June, Avera will operate as the parent brand, while its founding companies continue to serve clients through the transition period in 2026. Avera brings together decades of experience delivering live…
Lighting is often described as a technical layer of event production, but in reality, it is one of the most powerful psychological tools available to planners and producers. Before a presenter speaks a single word, lighting has already influenced how the audience feels about the room, the brand, and the message they are about to receive. Human beings respond emotionally to light. It affects mood, attention, trust, and even memory retention. In corporate environments, where clarity and perception are…
EventMobi has appointed Brandt Krueger as director of industry relations and partnerships. In this newly created role, Krueger will shape EventMobi’s industry content strategy, build and deepen partnerships with leading meetings and events associations and communities, and help event professionals navigate the rapidly evolving event technology landscape with clarity and confidence. Krueger brings almost 30 years of hands-on experience in event production and technology, along with an extensive track record of industry education and advocacy. He is the author…
by Angela Zaltsman There is no escaping AI and evolving technology. Artificial intelligence is not something on the horizon—it is already embedded in our everyday lives. From AI-generated answers appearing at the top of online searches to personalized social media feeds shaped by algorithms, we interact with AI constantly often without realizing it. Given this reality, when it comes to meetings and events, the question is no longer if AI should be used, but how it should be integrated thoughtfully…
Virtual Creator Studio announced the launch of its new SaaS platform, designed to transform how organizations create and deliver virtual and hybrid events. The platform offers a rare combination of unmatched customization, intuitive usability, and white-glove support, empowering marketing and event teams to build vibrant, branded online experiences without the need for technical expertise or an expensive production team. Built to meet the growing demand for immersive digital engagement, Virtual Creator Studio enables companies to elevate everything from webinars…
