News & Articles - Destination BC

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    McInnes Assumes VP Role, Destination BC

      Neil McInnes has been appointed to the permanent role of vice president, corporate development at Destination BC. For the past year McInnes has served as acting vice president, corporate development during one of the industry’s most challenging times. He consistently demonstrated his strengths and capabilities while leading the comprehensive range of core corporate activities that comprise the five areas of responsibility of the corporate development division – corporate services, people and development, research and analytics, corporate communications, and corporate…

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    Destination BC Restarts Marketing Campaign

      Destination BC is competitively vying for international visitors with its launch of The British Columbia Effect – Find Yourself. The $6.7M marketing campaign is designed to drive emotional urgency and encourage travel to B.C. in 2022 and into 2023 from key international and domestic long-haul markets including the U.K., Australia, California, Ontario and Washington. Using TV, video, newsprint, magazine, and digital ads, the organization hopes to “immerse consumers in the transformative powers of B.C.’s nature. The campaign will highlight rainforests, mountains, the…

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  • Destination BC

    Destination BC Launches Digital Mentorship Program 

    Destination BC is helping tourism businesses to “Power Up” across the province through a new digital mentorship program which will award successful applicants a digital service package valued at up to $5,000. The Power Up! application-based program will provide 75 eligible B.C.-based, small and medium sized tourism businesses, sole proprietors, and non-profits across the province with free access to digital audit and technical services designed to improve their digital marketing activities and use of technology. “Power Up is the latest…

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