News & Articles - exhibitors

  • IMEX

    2021 IMEX America Welcomes Industry Back

      After close to two years of industry shutdown, IMEX America 2021 returned, with more than 2,200 exhibitors gathering in Las Vegas November 9-11th at Mandalay Bay. The IMEX convention brought together once again the global community of conventions and event organizers back to the convention capital of the world. “Over 3,300 buyers were here this week, the vast majority of them hosted buyers. We also had over 2,200 exhibiting companies representing 200-plus countries. Appointments were around 50,000 and feedback…

    Breaking News, Uncategorized

  • How to Drive Online Engagement with Gamification

    Virtual events aren’t a new concept but they have stepped into the limelight because of COVID, and it’s clear they’re here to stay. Grand View Research projects the virtual events market will increase 10-fold over the next decade, to be valued at $774 billion US. The most innovative event planners are already adapting and working to perfect this medium. Their goal, of course, is to ensure attendees are engaged and satisfied, especially from home. The Challenges of Going Virtual Online…

    Virtual Events

  • Informa Markets Launches Program Aimed at Removal of Disposable Stands

    Informa Markets is setting new industry standards with the launch of its Better Stands program, which is aimed at encouraging exhibitors to build cost-effective, high-quality stands made from reuseable materials. The goal is to create a better experience for customers and a more sustainable approach to constructing stands at in-person events globally, aiding both the physical and green recovery of the events industry. “As we return to the show floor, we want to create an environment that is easier to…

    Breaking News

  • New Program Helps Exhibitors Restricted from Travelling to Show Sites 

    Two women events industry veterans have developed a program for exhibitors that can’t travel due to restrictions to continue to sell (or break into) targeted markets at trade shows all over the world. Diane Bjorklund and Stephanie Selesnick launched the International Exhibitor Representation Program (IERP) in October. Bjorklund is president of Eventful Management Group and Selesnick is president of International Trade Information Inc. Depending on the show, the program functions as a remote booth or pavilion, using its network of…

    Breaking News

  • How to Pull-off a Trade Show During the Pandemic

    With strong lockdown measures instituted in March to stymie the spread of COVID-19, the roller coaster of emotions that comes with executing an event came to a standstill. But in late June, I got the opportunity to get back on that ride for a two-day international trade show. Say what? How inappropriate during a pandemic! What was even more tasteless is I attended the event in my slippers, no makeup and hardly dressed for the business occasion. I am of…

    Event Operations, Virtual Events

  • Colour-coded Bracelets Offer Social Distancing Solution at Events

    The entrepreneurs who made their debut on Shark Tank have launched their latest product, Social Bands, aimed at helping places where large groups of people gather like trade shows and exhibitions. The colour-coded bracelets allow wearers to silently communicate their physical distancing preferences at meetings to avoid having an awkward conversation. Red indicates no contact, yellow means elbows only and green invites high-fives and handshakes. “This is new, uncharted territory for all of us,” says Desiree Haller, co-founder of Social Bands.…

    Breaking News

  • Shifting from Physical to Online Events: Is it the Right Move?

    The meetings and events industry has been hit hard by COVID-19 and the social distancing measures aimed at reducing its spread. Companies and organizations have made changes to adapt during this unprecedented period, postponing, rescheduling or moving events online. But are all events suited to a virtual audience? Event coordinator Martha Feenstra says surprisingly yes. She even expects some may remain completely online on the other side of the pandemic. “I never thought I would enjoy a virtual music concert…

    Event Operations, Virtual Events

  • Metro Toronto Convention Centre introduces app to transform exhibitor experience

    The Metro Toronto Convention Centre has partnered with the mobile app Voyage Control to enhance the move-in experience for exhibitors, marking the first North American convention centre to offer this innovative solution. Voyage Control allows exhibitors to easily pre-reserve a time on their mobile device for unloading exhibitor/booth materials directly at the Metro Toronto Convention Centre instead of being redirected to the marshalling yard, resulting in a time savings of approximately 20 minutes per exhibitor. This “fast track” smart software…

    Breaking News, Meeting Community

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