You’ve done the work. You’ve created a corporate event that sponsors want to be a part of. They’ve returned your call and now you have a meeting on the books with them. You know they wouldn’t meet with you if they weren’t interested in sponsoring you. There’s revenue and commission there for the taking. Now it’s time for your meeting, and you need to understand what sort of sponsor proposal will get final approval. Here are some questions to…
FCM Meetings & Events (FCM M&E), the long-standing sector specialist and flagship division of the Flight Centre Travel Group (FCTG), has announced a global business expansion with Henry Jones stepping up as the global marketing leader. Jones is a seasoned travel marketer and has spent the last 8 years with Flight Centre Travel Group, working across multiple brands and several regions including the United Kingdom, and Canada supporting the launch of Corporate Traveller’s Melon product. He was most recently…
Want to make your media and VIP events unforgettable? Let’s dive into our top tips to wow your guests and leave a lasting impression. The stakes are high. This is particularly true when the guest list is packed with media personalities and VIPs. These guests are not just attendees; they are influencers who can amplify the reach of your event far beyond the venue. To ensure your event stands out and attracts these high-profile individuals, strategic marketing is essential.…
Cvent unveiled a host of new artificial intelligence (AI) enabled enhancements at its annual industry and customer conference, Cvent CONNECT. The product announcements, which are expected to be launched later this year, build on the company’s current suite of AI-powered solutions and underscore the tech provider’s commitment to leveraging the power of AI across its event management and marketing platform. “We are in an age of unprecedented innovation where a key to driving greater impact and value lies in…
As event planners, we often find ourselves juggling a million details to create memorable and successful events. Amidst all the hustle and bustle, it’s easy to overlook a crucial aspect of event planning: privacy laws. You might be wondering, “But you’re an event planner, what do you know about privacy?” Spending more than 20 years working with Canadian federal privacy legislation, I’m here to use that expertise to help educate our industry on this important topic. To make collecting…
In the dynamic realm of event planning, cutting-edge technologies have emerged as a transformative force. Virtual reality (VR) and augmented reality (AR) are two such innovations that have garnered attention in the event industry. These technologies are reshaping the landscape of events, ushering in immersive experiences, enhanced promotional strategies, and heightened attendee engagement. In this article, we explore the impact of VR and AR on event planning, outlining how they elevate corporate events to be more captivating, interactive, and…
Digital marketing for nonprofits is the way of the future. If you aren’t leveraging digital marketing to reach new audiences and drive more membership dues, you’re missing out on a huge opportunity to grow your organization. Digital marketing helps you spread your organization’s message and make a lasting impact on the community you serve. It helps you build relationships with members, volunteers, sponsors, donors, and those who have yet to hear about your organization—and it gives you the tools…
While there are numerous avenues to achieving growth for businesses, one channel that often goes underestimated is hosting events. Building communities and audiences can be very powerful for business development and unlocking new opportunities. The work and resources required to plan and execute events successfully may seem overwhelming, however when done right, the benefits always outweigh the costs and the time commitment involved. Here are seven reasons to remind you why incorporating events in business growth strategies is a…
Event and trade show marketing is a big investment for any business. To maximize your return, you’ll need to create a one of a kind display that engages show attendees and promotes your products or services. To make the most of your next trade show event, we’ve put together a list of six tips to attract more visitors to your booth. Pick the right booth location Some booth locations just naturally get more visitor traffic than others. Like booth…
Event Branding & Marketing, Event Operations, Special Events, The Business of Meetings
The Indigenous Tourism Association of Canada (ITAC) has renewed a three-year contribution agreement with Parks Canada with the goal of enhancing and growing authentic Indigenous experiences in regions across the country. The contribution agreement continues to build on a Memorandum of Understanding signed with Parks Canada in 2016 and renewed in 2022. The three-year agreement provides a framework for the growth of Indigenous tourism at Parks Canada administered places through the development, support, and marketing of authentic Indigenous tourism…
