by Tahira Endean Event professionals face an alphabet soup of things to think about and manage daily: rising costs, connections, climate change, fundraising, growth, wellness, AI, revenue, quality and so much more. There is a seemingly endless list of challenges, and yet we have a global industry that is busier than ever. Why? Simple. Events matter. They matter because we are humans. We rely on technology, including a rapid global acceptance of AI to support tasks in our business…
What drives us to persist in a career as event professionals, knowing full well the toll it can take on our mental and emotional well-being? In a field ranked among Canada’s top three most stressful occupations, why do we continue to navigate its challenges, risking burnout along the way? For many of us, it’s about the thrill of creating memorable experiences that bring people together, thriving amidst the chaos and finding beauty within the storm. There’s a certain satisfaction…
