The sponsorship sales process takes time and relationship building. I let people know that the average timeline between prospect clearance and closing a sponsorship deal is 18-22 months. Yes, some happen in a week. Others are in the mill for three to four years, but on average, it is 18-22 months. So, what happens during that time? From my experience, it is relationship building. When you try to close too early, you typically fail and don’t get the deal,…
Want to make your media and VIP events unforgettable? Let’s dive into our top tips to wow your guests and leave a lasting impression. The stakes are high. This is particularly true when the guest list is packed with media personalities and VIPs. These guests are not just attendees; they are influencers who can amplify the reach of your event far beyond the venue. To ensure your event stands out and attracts these high-profile individuals, strategic marketing is essential.…
After decades of planning and three years of construction, the landmark BMO Centre at Stampede Park in Calgary has opened its doors. The expansion adds 565,000 square feet, pushing the total building footprint to more than 1 million square feet. The venue is now the largest conference facility in Western Canada, offering more than 100,000 square feet of new exhibition space, 38 new meeting rooms, and two new ballrooms – the largest in the province. The Tier 1 world-class…
Bored of the same old mental health tips? Brace yourself, because this isn’t your typical list of clichés. Amidst the chaos of COVID-19, there were many positives – family time, adopting animals, online shopping, increased hand sanitizer use (yay for those that kept up that new habit) and a renewed emphasis on mental wellness. Now, with our minds hyper-focused and introspective, it’s time to explore unconventional avenues for maintaining our sanity with client relationships. Sure, yoga and hot baths…
In the dynamic world of events, audiovisual (AV) technology is crucial for enhancing the event experience. It can elevate an event from ordinary to extraordinary, creating memorable experiences through strategic stage and lighting design and audio engineering. However, not all AV companies are the same. Event planners must understand their AV supplier’s capabilities and flexibility to meet their needs. Here are some collaboration tips to help you maximize your event impact with full-service AV event production solutions. RFP &…
In the audiovisual (AV) industry, the distinction between commodity and service has long been a contentious issue. As AV professionals, our value extends far beyond the equipment we provide. Yet, too often, we find ourselves compensated only for the equipment that makes it in the room, while our expertise, creativity, and design skills go unrecognized and underpaid. This imbalance not only undervalues our work but also threatens the innovation and quality that define our industry. The Commodity Trap A…
By Eryne Sarabin and Sherilyn Trompetter “The human experience definition is to connect the mind, body, and spirit to tap into our higher selves with the self-awareness to live a life of purpose, calmness, kindness, confidence, and service.” – Giselle Baumet Human experience examples can include: The ability to move through a dimensional space The sense of sight, touch, smell, taste and sound Building social bonds and social interaction Stimulation through learning and exploration Participating in a shared experience Feelings evoked by…
In the ever-evolving realm of event planning, mastering the delicate dance of sponsorship management isn’t just a skill; it’s the cornerstone of unlocking financial success, broadening your marketing reach, and fostering lasting partnerships. As event producers, we don the hats of experiential architects, weaving together the threads of innovation, strategy, and collaboration to construct moments that leave a lasting impression. Here are some vital components of effective sponsorship management and common pitfalls: Lead Time: The journey to securing event…
Crafting the culinary experience for special events offers an interesting way to weave a theme through your conference or gathering. With our increasingly interconnected world, a culturally diverse menu is boundless allowing for a range of menu possibilities. Of course, there is also a sustainability focus to choose local but sometimes, especially for those of us in the Prairies, fresh and local do not always coincide. However, thinking sustainability while food costs escalate is a key factor in today’s…
Every time I design a menu for a client, I treat it like I’m auditioning for American Idol. I need the initial menu and proposal to stand out, to be unique and exciting but also feel like our brand. An initial proposal to a client is often like a blind audition, if it’s a new client, and we want to make it past the initial auditions, to be invited to “Hollywood Week” ( the tasting) and then hopefully win…
