Cvent unveiled a host of new artificial intelligence (AI) enabled enhancements at its annual industry and customer conference, Cvent CONNECT.
The product announcements, which are expected to be launched later this year, build on the company’s current suite of AI-powered solutions and underscore the tech provider’s commitment to leveraging the power of AI across its event management and marketing platform.
“We are in an age of unprecedented innovation where a key to driving greater impact and value lies in our ability to capitalize on the transformative power of artificial intelligence,” said David Quattrone, chief technology Officer and Co-Founder at Cvent. “We’re committed to thoughtfully incorporating this powerful new technology across our platform in ways that are most useful to our customers and users. Leveraging our team of data scientists, technology experts and years of industry experience, we’re doing the heavy lifting, so our customers don’t have to.”
Cvent’s planned AI-powered product offerings align with three key themes:
Enhanced Planner Efficiency
- Elevated Content Creation: Cvent’s AI Writing Assistant now features a more conversational and context-aware experience that removes the need for planners to train the assistant on the details of each new event or program. Event professionals can interact with the AI assistant with simple conversational prompts to easily fine-tune content and copy for event websites, attendee communications, email marketing, mobile event apps, and more.
- Self-Serve Attendee support: When embedded on an event website, Cvent’s new attendee-facing chatbots can quickly answer attendee questions about the event, helping to improve registration conversions. Onsite, the chatbots act as a virtual ‘concierge’ to improve and enhance attendee support, assisting with onsite questions and in building personalized event agendas.
Personalized Attendee Experience
- New Levels of Personalization through Global Profiles: Leveraging the power of AI and Machine Learning, planners can now leverage robust attendee data to easily build relevant audience segments and leverage those insights to deliver more personalized event follow-up and marketing communications.
Planner and Venue Collaboration
- Natural Language Venue Search: To help planners more easily find properties as unique as their event, Cvent introduced a natural language search functionality built directly within the Cvent Supplier Network. Planners can simply describe their key criteria in the search box. AI-enabled matching surfaces the best-fit properties, reducing the need for organizing and filtering an extensive list of hotels or venues that do not match the criteria.
- AI-Powered Request for Proposal (RFP):AI-powered RFP response solution streamlines the creation of RFPs for event professionals while offering response automation support for hoteliers, helping sales teams respond quickly to group business opportunities.
