News & Articles - marketing

  • VR

    The Power of VR and Augmented Reality

      In the dynamic realm of event planning, cutting-edge technologies have emerged as a transformative force. Virtual reality (VR) and augmented reality (AR) are two such innovations that have garnered attention in the event industry. These technologies are reshaping the landscape of events, ushering in immersive experiences, enhanced promotional strategies, and heightened attendee engagement. In this article, we explore the impact of VR and AR on event planning, outlining how they elevate corporate events to be more captivating, interactive, and…

    Event Operations, Social Media & Technology

  • digital

    Digital Marketing Guide for Nonprofits

      Digital marketing for nonprofits is the way of the future. If you aren’t leveraging digital marketing to reach new audiences and drive more membership dues, you’re missing out on a huge opportunity to grow your organization. Digital marketing helps you spread your organization’s message and make a lasting impact on the community you serve. It helps you build relationships with members, volunteers, sponsors, donors, and those who have yet to hear about your organization—and it gives you the tools…

    Event Branding & Marketing, Event Operations

  • growth

    Boost Business Growth With Events

      While there are numerous avenues to achieving growth for businesses, one channel that often goes underestimated is hosting events. Building communities and audiences can be very powerful for business development and unlocking new opportunities. The work and resources required to plan and execute events successfully may seem overwhelming, however when done right, the benefits always outweigh the costs and the time commitment involved. Here are seven reasons to remind you why incorporating events in business growth strategies is a…

    Event Branding & Marketing, Event Operations

  • Tips for Trade Show Displays

      Event and trade show marketing is a big investment for any business. To maximize your return, you’ll need to create a one of a kind display that engages show attendees and promotes your products or services. To make the most of your next trade show event, we’ve put together a list of six tips to attract more visitors to your booth. Pick the right booth location Some booth locations just naturally get more visitor traffic than others. Like booth…

    Event Branding & Marketing, Event Operations, Special Events, The Business of Meetings

  • Indigenous tourism

    MOU For Indigenous Tourism Growth

      The Indigenous Tourism Association of Canada (ITAC) has renewed a three-year contribution agreement with Parks Canada with the goal of enhancing and growing authentic Indigenous experiences in regions across the country. The contribution agreement continues to build on a Memorandum of Understanding signed with Parks Canada in 2016 and renewed in 2022. The three-year agreement provides a framework for the growth of Indigenous tourism at Parks Canada administered places through the development, support, and marketing of authentic Indigenous tourism…

    Breaking News

  • event team connections

    Destinations International launches EDI Tool

      Destinations International has launched the Equity, Diversity and Inclusion (EDI) Assessment Tool. The tool is designed for destination organizations to understand how EDI has been incorporated into operational practices as a basis to improve and integrate performance. The EDI Assessment Tool is a resource for destination organization members of Destinations International to create intentional goals and track progress in the workplace and the community through data-driven metrics. Destinations will have the opportunity to assess workplace dynamics, operations and policies,…

    Breaking News

  • BCAMA Marketer of Year Award Winner

      The BC Chapter of the American Marketing Association (BCAMA) has named Destination Vancouver winner of the coveted “Marketer of the Year” award for 2022. The award is the BCAMA’s most prestigious honour. Now in its 50th year, the Marketer of the Year is presented annually for the most outstanding integrated marketing strategy in the province. “The BCAMA is pleased to pay tribute to Destination Vancouver with the 2022 Marketer of the Year Award. This annual honour is bestowed upon…

    Breaking News

  • net zero

    Victoria Hotel Offers Carbon Neutral Events

      Inn at Laurel Point, B.C.’s first carbon-neutral hotel, is launching a new Carbon-Neutral Events Program, to the roster of eco-friendly initiatives offered at the waterfront hotel in the heart of downtown Victoria. As part of its 10-year vision to continue leading the charge towards a sustainable future, the hotel has teamed up with Victoria non-profit Synergy Enterprises to formulate its new Carbon-Neutral Events program. Inn at Laurel Point already offsets the carbon footprint for guests staying at the hotel,…

    Breaking News

  • content tech

    Boost Your Brand with Engaging Content

      The meetings and events industry is a great place to start to build a personal brand, but once your brand is created, then what? When you’re in events, you’re in the “experience” business, so it’s an ideal place for creative individuals who want to carve out a personal brand through content creation. Meetings and events have some very unique opportunities for those that want to create engaging and enticing content. It’s through this content that we start to build…

    Event Branding & Marketing, Event Operations

  • How to Sell Hybrid Events to Sponsors

    With the easing of lockdown restrictions and reopening of borders worldwide, hybrid events are expected to return in a big way. In fact, a new research study revealed 58 per cent of organizers are running hybrid events in 2021, and another 17 per cent have already committed to do so in 2022. That same study showed organizers are feeling confident about the return of in-person events, with 71 per cent saying their attendees expressed readiness in meeting face-to-face this year.…

    Event Branding & Marketing, Event Operations

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