News & Articles - marketing

  • marketing media

    Marketing Strategies for Media & VIP Events

      Want to make your media and VIP events unforgettable? Let’s dive into our top tips to wow your guests and leave a lasting impression. The stakes are high. This is particularly true when the guest list is packed with media personalities and VIPs. These guests are not just attendees; they are influencers who can amplify the reach of your event far beyond the venue. To ensure your event stands out and attracts these high-profile individuals, strategic marketing is essential.…

    Event Branding & Marketing, Event Operations

  • Cvent AI

    Cvent Unveils New AI Products

      Cvent unveiled a host of new artificial intelligence (AI) enabled enhancements at its annual industry and customer conference, Cvent CONNECT. The product announcements, which are expected to be launched later this year, build on the company’s current suite of AI-powered solutions and underscore the tech provider’s commitment to leveraging the power of AI across its event management and marketing platform. “We are in an age of unprecedented innovation where a key to driving greater impact and value lies in…

    Breaking News, Uncategorized

  • privacy

    Navigating Privacy Laws For Events

      As event planners, we often find ourselves juggling a million details to create memorable and successful events. Amidst all the hustle and bustle, it’s easy to overlook a crucial aspect of event planning: privacy laws. You might be wondering, “But you’re an event planner, what do you know about privacy?” Spending more than 20 years working with Canadian federal privacy legislation, I’m here to use that expertise to help educate our industry on this important topic. To make collecting…

    Contingency/Disaster Planning, Event Operations

  • VR

    The Power of VR and Augmented Reality

      In the dynamic realm of event planning, cutting-edge technologies have emerged as a transformative force. Virtual reality (VR) and augmented reality (AR) are two such innovations that have garnered attention in the event industry. These technologies are reshaping the landscape of events, ushering in immersive experiences, enhanced promotional strategies, and heightened attendee engagement. In this article, we explore the impact of VR and AR on event planning, outlining how they elevate corporate events to be more captivating, interactive, and…

    Event Operations, Social Media & Technology

  • digital

    Digital Marketing Guide for Nonprofits

      Digital marketing for nonprofits is the way of the future. If you aren’t leveraging digital marketing to reach new audiences and drive more membership dues, you’re missing out on a huge opportunity to grow your organization. Digital marketing helps you spread your organization’s message and make a lasting impact on the community you serve. It helps you build relationships with members, volunteers, sponsors, donors, and those who have yet to hear about your organization—and it gives you the tools…

    Event Branding & Marketing, Event Operations

  • growth

    Boost Business Growth With Events

      While there are numerous avenues to achieving growth for businesses, one channel that often goes underestimated is hosting events. Building communities and audiences can be very powerful for business development and unlocking new opportunities. The work and resources required to plan and execute events successfully may seem overwhelming, however when done right, the benefits always outweigh the costs and the time commitment involved. Here are seven reasons to remind you why incorporating events in business growth strategies is a…

    Event Branding & Marketing, Event Operations

  • Tips for Trade Show Displays

      Event and trade show marketing is a big investment for any business. To maximize your return, you’ll need to create a one of a kind display that engages show attendees and promotes your products or services. To make the most of your next trade show event, we’ve put together a list of six tips to attract more visitors to your booth. Pick the right booth location Some booth locations just naturally get more visitor traffic than others. Like booth…

    Event Branding & Marketing, Event Operations, Special Events, The Business of Meetings

  • MOU For Indigenous Tourism Growth

      The Indigenous Tourism Association of Canada (ITAC) has renewed a three-year contribution agreement with Parks Canada with the goal of enhancing and growing authentic Indigenous experiences in regions across the country. The contribution agreement continues to build on a Memorandum of Understanding signed with Parks Canada in 2016 and renewed in 2022. The three-year agreement provides a framework for the growth of Indigenous tourism at Parks Canada administered places through the development, support, and marketing of authentic Indigenous tourism…

    Breaking News

  • event team connections

    Destinations International launches EDI Tool

      Destinations International has launched the Equity, Diversity and Inclusion (EDI) Assessment Tool. The tool is designed for destination organizations to understand how EDI has been incorporated into operational practices as a basis to improve and integrate performance. The EDI Assessment Tool is a resource for destination organization members of Destinations International to create intentional goals and track progress in the workplace and the community through data-driven metrics. Destinations will have the opportunity to assess workplace dynamics, operations and policies,…

    Breaking News

  • BCAMA Marketer of Year Award Winner

      The BC Chapter of the American Marketing Association (BCAMA) has named Destination Vancouver winner of the coveted “Marketer of the Year” award for 2022. The award is the BCAMA’s most prestigious honour. Now in its 50th year, the Marketer of the Year is presented annually for the most outstanding integrated marketing strategy in the province. “The BCAMA is pleased to pay tribute to Destination Vancouver with the 2022 Marketer of the Year Award. This annual honour is bestowed upon…

    Breaking News

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