News & Articles - marketing

  • Indigenous tourism

    MOU For Indigenous Tourism Growth

    2022/12/15

      The Indigenous Tourism Association of Canada (ITAC) has renewed a three-year contribution agreement with Parks Canada with the goal of enhancing and growing authentic Indigenous experiences in regions across the country. The contribution agreement continues to build on a Memorandum of Understanding signed with Parks Canada in 2016 and renewed in 2022. The three-year agreement provides a framework for the growth of Indigenous tourism at Parks Canada administered places through the development, support, and marketing of authentic Indigenous tourism…

    Breaking News

  • EDI

    Destinations International launches EDI Tool

    2022/09/22

      Destinations International has launched the Equity, Diversity and Inclusion (EDI) Assessment Tool. The tool is designed for destination organizations to understand how EDI has been incorporated into operational practices as a basis to improve and integrate performance. The EDI Assessment Tool is a resource for destination organization members of Destinations International to create intentional goals and track progress in the workplace and the community through data-driven metrics. Destinations will have the opportunity to assess workplace dynamics, operations and policies,…

    Breaking News

  • hotel

    BCAMA Marketer of Year Award Winner

    2022/08/25

      The BC Chapter of the American Marketing Association (BCAMA) has named Destination Vancouver winner of the coveted “Marketer of the Year” award for 2022. The award is the BCAMA’s most prestigious honour. Now in its 50th year, the Marketer of the Year is presented annually for the most outstanding integrated marketing strategy in the province. “The BCAMA is pleased to pay tribute to Destination Vancouver with the 2022 Marketer of the Year Award. This annual honour is bestowed upon…

    Breaking News

  • net zero

    Victoria Hotel Offers Carbon Neutral Events

    2022/04/25

      Inn at Laurel Point, B.C.’s first carbon-neutral hotel, is launching a new Carbon-Neutral Events Program, to the roster of eco-friendly initiatives offered at the waterfront hotel in the heart of downtown Victoria. As part of its 10-year vision to continue leading the charge towards a sustainable future, the hotel has teamed up with Victoria non-profit Synergy Enterprises to formulate its new Carbon-Neutral Events program. Inn at Laurel Point already offsets the carbon footprint for guests staying at the hotel,…

    Breaking News

  • content tech

    Boost Your Brand with Engaging Content

    2022/01/31

      The meetings and events industry is a great place to start to build a personal brand, but once your brand is created, then what? When you’re in events, you’re in the “experience” business, so it’s an ideal place for creative individuals who want to carve out a personal brand through content creation. Meetings and events have some very unique opportunities for those that want to create engaging and enticing content. It’s through this content that we start to build…

    Event Branding & Marketing, Event Operations

  • How to Sell Hybrid Events to Sponsors

    2021/09/21

    With the easing of lockdown restrictions and reopening of borders worldwide, hybrid events are expected to return in a big way. In fact, a new research study revealed 58 per cent of organizers are running hybrid events in 2021, and another 17 per cent have already committed to do so in 2022. That same study showed organizers are feeling confident about the return of in-person events, with 71 per cent saying their attendees expressed readiness in meeting face-to-face this year.…

    Event Branding & Marketing, Event Operations

  • Why you Should Work with a Staffing Agency

    2021/08/23

    With provinces in various stages of re-opening, in-person events have resumed in some parts of the country. Now is the time to turn everyday people into purchasers and reward loyal customers. One of the most effective ways to accomplish this is by implementing a brand ambassador marketing strategy. But how do you find brand ambassadors and promotional staff? To start, connect with a staffing agency. At their very core, a staffing agency is a company that provides its clients with…

    Event Operations

  • 5 Marketing Techniques you Need to Use for your Next Virtual Event

    2021/05/04

    There was a time not long ago when many of us had never attended a true virtual event. Now, with the novelty of modern technologies worn-off and the over saturation of virtual events, event professionals and marketers alike must find new and creative ways to promote their events. While there is increased talk about hybrid events in 2021, 75 per cent of event organizers plan to incorporate technology into their events going forward, no matter the event format. This is…

    Event Branding & Marketing, Virtual Events

  • business

    Vok Dams Collaborates with IBM to Elevate Digital Marketing and Events

    2021/02/22

    Vok Dams has joined forces with IBM to facilitate virtual events and digital customer and brand experiences. The Germany-based event and live marketing agency announced the collaboration Feb. 17. By creating the platform, Marketing Experience Hub, which runs on IBM Cloud, Vok Dams will enable companies to host events and fairs virtually during the pandemic and beyond, and ensure seamless customer engagement. “The creation of our digital event platform is an example of how digitalization can be advanced in the…

    Breaking News

  • How to Drive Online Engagement with Gamification

    2021/01/25

    Virtual events aren’t a new concept but they have stepped into the limelight because of COVID, and it’s clear they’re here to stay. Grand View Research projects the virtual events market will increase 10-fold over the next decade, to be valued at $774 billion US. The most innovative event planners are already adapting and working to perfect this medium. Their goal, of course, is to ensure attendees are engaged and satisfied, especially from home. The Challenges of Going Virtual Online…

    Virtual Events

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